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HotelRunner increases distribution reach for hotel partners with Hotelbeds agreement

İrem Uzunoğlu Published: August 28, 2020 3 min read
HotelRunner increases distribution reach for hotel partners with Hotelbeds agreement

HotelRunner’s hotel partners gain access to Hotelbeds’ +60,000 B2B travel buyers, including retail travel agents, airlines, points redemption schemes and tour operators.
B2B travel buyers typically offer non-domestic and high-value guests that book further in advance, cancel less, stay for longer and spend more in the hotel.
The 35,000 hotels, hostels and vacation rentals in HotelRunner’s inventory further boost Hotelbeds’ portfolio for the benefit of its B2B clients.

Hotelbeds, the world’s leading no.1 bedbank, has announced today a preferred partnership agreement with HotelRunner, a sales channel management platform and B2B network for OTAs and hotels.

With this agreement HotelRunner increases its connectivity partnership program by helping its 35,000 hotel, hostel and vacation rental partners reach the over 60,000 B2B travel buyers that use the Hotelbeds booking platform – including tour operators, travel agencies, airlines and points redemption schemes in over 185 source markets.

As a result of gaining access to Hotelbeds’ B2B travel buyers the accommodation provider partners of HotelRunner will benefit from incremental reservations from non-domestic markets due to Hotelbeds global presence; additionally, they will benefit from the high-value guests that Hotelbeds’ B2B travel buyers typically offer, including guests that book earlier, pay more, cancel less, stay for longer and spend twice as much in the destination.

With this partnership, HotelRunner will assist Hotelbeds to access significant additional hotel partners globally, with wider coverage in Turkey, Africa, LATAM and South East Asia.

Adam Krzciuk Kuna, Head of Supplier Connectivity Partnerships at Hotelbeds said: “We are really happy to partner with HotelRunner, and feel that this agreement is a real win-win, whereby its hotel partners that don’t currently work with Hotelbeds can benefit from our strong distribution power and at the same time we at Hotelbeds can grow the portfolio of hotels that we offer to our travel agents, tour operators, airlines, points redemption schemes and other clients.

“Channel managers are more important to us than ever before and we recognize their great importance to our business; last year we launched a new preferred partnership program for channel managers and HotelRunner is one of the first key participants.”

Ali Beklen, Founder & Managing Partner at HotelRunner added: “HotelRunner has been working with Hotelbeds already for five years, and now we are taking our partnership to a strategic level as a response to their new preferred partnership program.

“Using our proven experience in acquiring new accommodation partners and applying the best practices of both companies to the process of accommodation on-boarding and engagement, we’ll work together to on-board thousands of new properties from all over the world, improving our hotels’ connectivity experience whilst also offering them access to non-competing reservations from hard-to-reach booking channels that offer quality guests and that overall are more profitable for the hotels.”

Through its powerful and simple easy-to-use suite of tools, HotelRunner gives all properties, regardless of size, access to the best hospitality management technology. This means hoteliers and hosts can grow reservations, and automate their workflows with confidence and ease.

The company has offices in the United States, United Kingdom and in Istanbul, and Turkey, and has properties in 193 countries ranging from daily short-term rentals to bed and breakfasts, boutique hotels and enterprise hotels and chains.  

 

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