{"id":140018,"date":"2026-03-04T11:30:31","date_gmt":"2026-03-04T08:30:31","guid":{"rendered":"https:\/\/hotelrunner.com\/experiences\/elite-hotel-istanbul-airport\/"},"modified":"2026-04-10T15:52:03","modified_gmt":"2026-04-10T12:52:03","slug":"elite-hotel-istanbul-airport","status":"publish","type":"experience","link":"https:\/\/hotelrunner.com\/en\/partner-experiences\/elite-hotel-istanbul-airport\/","title":{"rendered":"Elite Hotel \u0130stanbul Airport"},"content":{"rendered":"\t\t
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Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tElite Hotel Istanbul Airport, which started working with HotelRunner Elite, achieved clear and measurable improvements in its sales performance within just 4 months. In a market characterized by short stays, price-sensitive guests, and intense competition, standing out depends on offering the right price at the right time and strengthening direct sales. This process clearly demonstrates how quickly the right strategy and consultancy can create impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Success in Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Direct sales channels:<\/span>\n
\n Increase of over 3x<\/span>\n <\/span>\n <\/div>\n <\/div>\n
\n Reservations driven by Google via Direct Plus*:<\/span>\n
\n Nearly 3x growth<\/span>\n <\/span>\n <\/div>\n <\/div>\n
\n Main sales channels:<\/span>\n
\n 28% growth<\/span>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These results show that even in a highly competitive and fast decision-making segment such as airport hotels, strong performance can be achieved in a short time with the right strategy.<\/span><\/p>

*<\/span>HotelRunner Direct Plus is a solution that increases direct bookings through meta search marketing. By listing your property on meta search channels such as Google, trivago, and Neredekal.com with a single click, it strengthens your online visibility and helps maximize your direct revenue potential.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Where We Started<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWithin the scope of the collaboration, the key issues affecting the property’s sales performance were identified:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n <\/circle><\/svg> Inability to determine the right pricing based on demand and location in a highly competitive environment<\/span>\n <\/div>\n
\n <\/circle><\/svg> A strict cancellation policy that reduced sales<\/span>\n <\/div>\n
\n <\/circle><\/svg> Lack of a clearly defined sales and promotion strategy<\/span>\n <\/div>\n
\n <\/circle><\/svg> Direct bookings via the website performing below potential<\/span>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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How HotelRunner Elite Fueled the Transformation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Key Initiative<\/span>\n
\n Demand and Position-Based Pricing<\/strong>\n\nThe HotelRunner Elite Team developed a season and demand-based pricing model tailored to the dynamic nature of an airport hotel. The pricing strategy was restructured based on competitor analysis and real-time demand data. <\/div>\n <\/div>\n
\n Outcome<\/span>\n
\n Positioning in the market with the right price at the right time was achieved, and sales performance gained momentum in a short period. <\/div>\n <\/div>\n <\/div>\n
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\n Key Initiative<\/span>\n
\n Making the Cancellation Policy More Flexible<\/strong>\n\nThe existing cancellation policy, which directly impacted sales, was analyzed and replaced with a more flexible model. <\/div>\n <\/div>\n
\n Outcome<\/span>\n
\n This change became a strong preference factor for guests and led to a noticeable increase in conversion rates. <\/div>\n <\/div>\n <\/div>\n
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\n Key Initiative<\/span>\n
\n Channel-Based Promotion and Sales Strategy<\/strong>\n\nThe previously unclear sales approach was transformed into a holistic structure with HotelRunner Elite consultancy.\n
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  • Channel-based promotions were created<\/li>\n \t
  • Visibility on major sales channels was increased<\/li>\n \t
  • Website-specific campaigns were designed\n<\/li>\n<\/ul> <\/div>\n <\/div>\n
    \n Outcome<\/span>\n
    \n While significant growth was achieved in major sales channels, the most remarkable increase occurred in direct bookings. <\/div>\n <\/div>\n <\/div>\n
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    \n Key Initiative<\/span>\n
    \n Rapid Growth in Direct Bookings<\/strong>\n\nWith promotions specifically designed for the website, direct sales channels were placed at the center of the strategy. <\/div>\n <\/div>\n
    \n Outcome<\/span>\n
    \n Within just 4 months, a rapid and sustainable increase in direct bookings via the website was achieved. <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \"The results we achieved in a short time have been extremely satisfying. We often say, \u2018We wish we had started working with HotelRunner Elite before the season began.\u2019 The fact that Elite can deliver efficiency even during the low season clearly demonstrates how sustainable the structure it offers is.\"<\/p>\n <\/div>\n

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    Cihat Peker, General Manager<\/div>\n
    Elite Hotel Istanbul Airport<\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The Elite Approach That Makes the Difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Throughout the process, the property received not only technical support but also proactive and guiding consultancy<\/strong> in critical areas such as pricing, campaign design, and channel strategies. Decision-making processes were analyzed and managed together with the Elite Team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Competitive Advantage Achieved<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Thanks to HotelRunner Elite, the property:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Took its place in the market with the right price at the right time during periods of intense competition<\/p>\n <\/div>\n

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    Gained a more flexible, more visible, and faster-acting structure compared to competitors<\/p>\n <\/div>\n

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    Strengthened its market position, especially with the growth in direct sales<\/p>\n <\/div>\n <\/div>\n\n