Digital marketing activities play a key role in the success of your property. Companies taking the advantage of digital marketing channels can now easily access their potential customers from all over the world. At this point, the first and foremost step to being digital is probably to have a decent website.<\/p>\n
Websites do not only provide online sales options \u2014 they also facilitate various activities like boosting your recognition on the side of potential customers, turning existing customers into loyal ones and offering customer services.<\/p>\n
However, not all websites have outstanding content and design no matter how important they are for hotels. Visiting websites of some hotels, we, from time to time, encounter such negative aspects as unsuccessful images, unavailability of some categories and insufficient information about the property.<\/p>\n
Which points should a hotel pay particular attention to on a website? \u00a0As HotelRunner<\/a>, we compiled tips to increase your website\u2019s profitability.<\/p>\n Images are probably the most significant detail requiring constant attention for hotels\u2019 websites. They prove that the content about your hotel is based on reality. It is critical for you to use images powerful enough to convince your visitors about your brand\u2019s prestige.<\/p>\n Images featured on your website shouldn\u2019t be limited to the photos of your rooms and an overview of your hotel. You should also include photos from the activities in your hotel and entertaining content like panoramic videos shot from scenery-rooms which provide a detailed grasp about your hotel.<\/p>\n However, this is not as easy as it seems. For instance, it may not be a good idea to use images taken with some random device like smartphones, for example, on hotels\u2019 websites. Images taken with smartphones might sometimes pose problems like poor resolution, blur or frame-related problems. That\u2019s why you should feature professional, bright and clear images with high quality.<\/p>\n For your visual content, you may pay attention to the images of your room. It might be a good idea to shoot images capable of providing all details of each section including the balconies \u2013 if any \u2013 and bathrooms. In a nutshell, all details which may be relevant for accommodation.\u00a0 Using wide-angle photos will facilitate things for you in such cases.<\/p>\n If you have an outstanding theme, architecture or service that distinguishes you from other businesses, it would be good to include them in the images.\u00a0 Why you are preferred might actually have to do with this.<\/p>\n Using the correct angles and professional video shootings \u2013 if possible- will enable the audience to understand the activities and sounds more clearly.<\/p>\n Many hotels deploying social media as a marketing method try to reach their target groups in order to influence the vacation and accommodation decisions. Effective social media marketing is crucial both in terms of leading the targeted user traffic to your property\u2019s website and attaining guests\u2019 loyalty.<\/p>\n Claim your presence on social media platforms where you can often share your images to serve as a universal language in the tourism industry, and where you can access your target group. You\u2019ll see you will reach more potential customers more easily. That\u2019s why you should pay special attention to your presence and up-to-dateness on social networks. In your social media campaigns, you may create hashtags relating to your hotel. This way, you can create a brand personality.<\/p>\n If websites are not practical and if users have problems with viewing the pages, this might cause loss of customers. Therefore, you should avoid impractical, poor designs which cause problems when viewed through mobile devices. HotelRunner<\/a> helps you eliminate such problems with user-friendly designs.<\/p>\n On your website, you should provide contact details, social media accounts of your hotel and special information regarding your business, which all matter for your site\u2019s visitors. The custom services you offer may also have a major role in determining guests\u2019 preferences. Therefore, it can be useful to mention your custom services on your website. Airport transfer, car rentals and child care services may be influential in your guests\u2019 decisions.<\/p>\n Make use of our tips to turn your website into an effective tool. HotelRunner<\/a> collects all these needs under a single roof for Turkish companies to become stronger in global competition and keeps serving the accommodation industry through customer-oriented continuous improvement. If you want to access your customers through digital marketing channels, you can create your free HotelRunner account<\/a> and start using the features offered by HotelRunner<\/a> immediately.<\/p>\n","protected":false},"excerpt":{"rendered":" Digital marketing activities play a key role in the success of your property. Companies taking the advantage of digital marketing channels can now easily access their potential customers from all over the world. At this point, the first and foremost step to being digital is probably to have a decent website. Websites do not only […]<\/p>\n","protected":false},"author":8,"featured_media":133286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[428],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":0,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/media\/133286"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Use of quality images<\/h2>\n
2. Social media marketing<\/h2>\n
3. User-friendly website<\/h2>\n
4. Contact Information<\/h2>\n