{"id":475,"date":"2014-10-16T13:17:17","date_gmt":"2014-10-16T13:17:17","guid":{"rendered":"https:\/\/blog.hotelrunner.com\/key-factors-influencing-the-preferences-of-luxury-hotel-guests\/"},"modified":"2025-12-15T16:55:46","modified_gmt":"2025-12-15T13:55:46","slug":"key-factors-influencing-the-preferences-of-luxury-hotel-guests","status":"publish","type":"post","link":"https:\/\/hotelrunner.com\/en\/blog\/tips-tricks\/key-factors-influencing-the-preferences-of-luxury-hotel-guests\/","title":{"rendered":"Key factors influencing the preferences of luxury hotel guests"},"content":{"rendered":"

It may not always be easy for hotel guests to decide on which property to stay at, and the decision can become even tougher when it comes to luxury hotels.<\/p>\n

Those planning to stay at a luxury hotel may\u00a0be less tolerant to unpleasant surprises and disappointments. Therefore, they\u00a0like\u00a0to make the best decision for themselves, and avoid risks as much as possible.<\/p>\n

To ensure that you host luxury hotel guests for multiple times, it may prove critical to know their priorities as they decide on where they will stay at.<\/p>\n

A research<\/a> carried out by BlusSky Marketing reveals the secrets about this issue. This research involving real reviews by real guests who stayed at 17 different luxury hotels highlights which ones of the 10 criteria plays a bigger role in the choices of guests.<\/p>\n

Previous experience is the most significant factor<\/h2>\n

Previous positive experiences of guests are the most significant factor (23%) in hotel preference criteria, which means that a guest is likely to prefer your hotel next\u00a0time if you manage to leave them satisfied in their first stay.<\/p>\n

Recommendations have a big impact<\/h2>\n

If a guest does not have any experience about a given property, he\/she might follow the recommendations of\u00a0people he\/she knows and trusts. Positive references from\u00a0your former guests have a big role in influencing people around them, in that they can lead them to prefer your hotel.<\/p>\n

This shows that the previous experiences of your guests and their acquaintances have a critical role in their preferences.<\/p>\n

Other details<\/h2>\n

The research also suggests that e-mails and social media marketing, which are quite effective for many properties, have actually a low impact on luxury hotel guests preferences. E-mail marketing has a 5 per cent impact, while social media has a 2 per cent impact.<\/p>\n

The research by BluSky highlights how important positive impressions and word-of-mouth marketing can be for luxury hotel marketing. Providing an unforgettable experience for your guests means a lot, satisfied guests\u00a0will prefer you for another time accordingly and recommend their friends to stay at your hotel.<\/p>\n

HotelRunner supports you with\u00a0everything related to managing and promoting your property. Create your HotelRunner account now<\/a> to discover how we can help you increase your property\u2019s sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

It may not always be easy for hotel guests to decide on which property to stay at, and the decision can become even tougher when it comes to luxury hotels. Those planning to stay at a luxury hotel may\u00a0be less tolerant to unpleasant surprises and disappointments. Therefore, they\u00a0like\u00a0to make the best decision for themselves, and […]<\/p>\n","protected":false},"author":8,"featured_media":132903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[428],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":0,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/media\/132903"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/en\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}