Holiday\u00a0is an important activity for many people. It is a chance for isolation from the hustle and bustle of life and refreshment.\u00a0Apart from that, holiday times are rare moments for people to spend for themselves, especially for a large group of people that work intensively.\u00a0 Therefore, it is generally something to deal with elaborately.<\/p>\n
According to research, people start planning their holiday 3-4 months before the possible holiday dates they will be available on.\u00a0 At the end of the day, the more they plan, the less they have to think on during their holiday.<\/p>\n
For that reason alone, some people prefer hotels they stayed before and were satisfied with.\u00a0 Therefore, they take fewer risks. However, a \u201cpre-holiday schedule\u201d begins for those who would like to see and experience different places in their holiday.<\/p>\n
According to an infographic released by Google, there are 5 stages experienced throughout holiday for those who plan to have it at a different place. When we combine these stages with 2012 holiday statistics, it is possible to obtain critical data to use for marketing your hotel.\u00a0 Let\u2019s take a look at this analysis.<\/p>\n
According to the data collected by Google, for most of the people holiday first begins with \u201cdreaming\u201d. People want to know as many as details that they visualize when choosing where to go.<\/p>\n
You can arrange your website by using visuals and detailed information for your guests to imagine themselves at your hotel, in order to attract them when they are in the stage of dreaming. Also videos created for this purpose and your hotel blog will be really helpful.<\/p>\n
A traveler\u2019s expectations from a holiday become obvious in this stage. However, the choice-making process still continues, considering different alternatives suitable for their taste.<\/p>\n
Social media platforms also have a visible impact during this period.<\/p>\n
Your social media management is very effective to attract travelers in this period.\u00a0 According to the data of travel agencies, 50% of travelers preferred direct online reservations in 2012.<\/p>\n
A customer\u2019s decision becomes certain in this stage. However, there are still things to consider before completing the process.<\/p>\n
The first one is being user-friendly for providing reservation. The travelers want to make sure that online reservation can be made easily and their reservation can be recorded properly on your website.<\/p>\n
You could have the chance to remind your hotel on a special platform if you provide your customers with the option of downloading a mobile application belonging to your hotel for reservation.<\/p>\n
During this stage, you can demonstrate your service quality and have an emotional connection with your customers.\u00a0 Close connections established during this period can result in repeated reservation opportunities.<\/p>\n
According to the statistics, 76% of travelers start to share their photos and reviews during their holiday. Whether positive or negative, it is your time for verbal marketing. If your customers are satisfied, know that your hotel will be promoted to their friends.\u00a0 In an era when Internet is used very commonly, you should remember something:\u00a0 They follow you.<\/p>\n
This stage begins during the holiday and continues after holiday draws to an end.<\/p>\n