{"id":5996,"date":"2022-11-07T09:51:06","date_gmt":"2022-11-07T09:51:06","guid":{"rendered":"https:\/\/blog.hotelrunner.com\/?p=5996"},"modified":"2025-11-28T13:24:34","modified_gmt":"2025-11-28T13:24:34","slug":"hotelrunner-insights-urununu-tanitti","status":"publish","type":"news","link":"https:\/\/hotelrunner.com\/tr\/haberler\/urun\/hotelrunner-insights-urununu-tanitti\/","title":{"rendered":"HotelRunner, konaklama i\u015fletmelerinin verinin g\u00fcc\u00fcnden yararlanmalar\u0131n\u0131 sa\u011flayacak Insights \u00fcr\u00fcn\u00fcn\u00fc tan\u0131tt\u0131"},"content":{"rendered":"<p><a href=\"https:\/\/hotelrunner.com\/tr\/\"><span style=\"font-weight: 400;\">HotelRunner<\/span><\/a><span style=\"font-weight: 400;\">, sekt\u00f6r\u00fcn s\u00fcrekli de\u011fi\u015fen ve zorlu ko\u015fullar\u0131nda i\u015f ortaklar\u0131n\u0131n gelirlerini ve karl\u0131l\u0131klar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in veriye dayal\u0131 \u00fcr\u00fcnler ve hizmetler geli\u015ftirmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na h\u0131z verdi. T\u00fcrkiye ba\u015fta olmak \u00fczere, t\u00fcm d\u00fcnyada bu trende \u00f6nc\u00fcl\u00fck eden HotelRunner, veri odakl\u0131 \u00fcr\u00fcn ve hizmetlerde b\u00fcy\u00fcme yolunda b\u00fcy\u00fck bir ad\u0131m att\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konaklama sekt\u00f6r\u00fcne y\u00f6nelik yeni nesil i\u015f zekas\u0131 platformu <\/span><b>HotelRunner Insights<\/b><span style=\"font-weight: 400;\">, sekt\u00f6rdeki teknolojik bir zorlu\u011fa \u00e7\u00f6z\u00fcm ve b\u00fcy\u00fck bir ihtiyaca yan\u0131t olarak geli\u015ftirildi:\u00a0 kodlama veya geli\u015ftiriciye ihtiya\u00e7 duymadan mevcut veriyi anlayabilmek ve yorumlayabilmek. Bu yeni \u00fcr\u00fcn, veri analizine hakim olmayan bir otelciden uzman bir analiste kadar herkesin ihtiya\u00e7 ve beklentilerini kar\u015f\u0131layacak en ince detaylarla donat\u0131ld\u0131. \u00dczerinde g\u00fcnde 35 milyondan fazla i\u015flem ger\u00e7ekle\u015ftirilen ve bug\u00fcne kadar milyarlarca dolar de\u011ferinde i\u015fleme ev sahipli\u011fi yapan HotelRunner, kendi b\u00fcy\u00fck verisinden beslenen Insights sayesinde her\u00a0 tip son kullan\u0131c\u0131ya y\u00f6nelik <\/span><b>interaktif <\/b><span style=\"font-weight: 400;\">ve <\/span><b>self servis i\u015f zekas\u0131 <\/b><span style=\"font-weight: 400;\">sa\u011fl\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni platform sayesinde tesisler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Petabaytlarca veriye g\u00fcvenli bir \u015fekilde ba\u011flan\u0131p g\u00f6rselle\u015ftirir ve i\u015fleriyle ilgili sorular\u0131na h\u0131zl\u0131 bir \u015fekilde cevap bulurlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriden kolay bir \u015fekilde tam anlam\u0131yla yararlan\u0131r ve erken uyar\u0131 g\u00f6stergelerini kullanarak daha ak\u0131ll\u0131 i\u015f kararlar\u0131 al\u0131rlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grafik g\u00f6r\u00fcnt\u00fclemenin \u00f6tesine ge\u00e7ip grafiklerden katma de\u011ferli fikirler edinirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn, kanal y\u00f6neticisinden PMS&#8217;e HotelRunner platformuyla tam entegre \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan, t\u00fcm operasyonlar\u0131n\u0131 tek bir panel \u00fczerinden g\u00f6r\u00fcnt\u00fcler ve operasyonel giderlerini azalt\u0131rlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lk defa proaktif olma \u015fans\u0131 kazan\u0131rlar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">HotelRunner Kurucu Orta\u011f\u0131 <\/span><b>Ali Beklen<\/b><span style=\"font-weight: 400;\">, Insights ile ilgili \u015f\u00f6yle konu\u015ftu: \u201cSekt\u00f6rdeki deneyimimiz ve i\u015f ortaklar\u0131m\u0131z\u0131n de\u011ferli geri bildirimleri HotelRunner&#8217;\u0131n ve on y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir in\u015fa etti\u011fimiz konaklama ekosisteminin vizyonunu olu\u015ftururken bize b\u00fcy\u00fck katk\u0131 sa\u011flad\u0131. Bu vizyonun bir par\u00e7as\u0131 olan Insights, daha esnek ve daha veri odakl\u0131 bir platforma d\u00f6n\u00fc\u015fen HotelRunner i\u00e7in yeni bir d\u00f6neme i\u015faret ederken \u00fcst\u00fcn teknolojiyi herkes i\u00e7in eri\u015filebilir k\u0131l\u0131yor.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HotelRunner Kurucu Orta\u011f\u0131 <\/span><b>Arden Agopyan<\/b><span style=\"font-weight: 400;\"> ise \u015f\u00f6yle ekledi: \u201cBilgi g\u00fc\u00e7 demektir, fakat onu anlamland\u0131rabilmek bizim \u00e7ok daha \u00f6nemli. Insights, sekt\u00f6re yeni \u00fcr\u00fcn stratejimizden bir kesit sunuyor. Bu yeni yakla\u015f\u0131mla yaln\u0131zca tesislerimizin ba\u015far\u0131s\u0131na katk\u0131da bulunmay\u0131 de\u011fil, ayn\u0131 zamanda t\u00fcm turizm ve konaklama sekt\u00f6r\u00fcn\u00fcn bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 de\u011fi\u015ftirmeyi ama\u00e7l\u0131yoruz. Bu \u00fcr\u00fcnle tesislere ilk defa proaktif ve rekabette bir ad\u0131m \u00f6nde olma \u015fans\u0131 sunuyoruz.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Derinlemesine sekt\u00f6r uzmanl\u0131\u011f\u0131 ile geli\u015ftirilen, HotelRunner platformunun en yeni ve g\u00fc\u00e7l\u00fc \u00fcyesi Insights, b\u00fcy\u00fck veri ambar\u0131 (big data) modelinden besleniyor ve \u00fcst\u00fcn kalite ekranlar arac\u0131l\u0131\u011f\u0131yla bir konaklama i\u015fletmesinin an\u0131nda aksiyon almas\u0131 i\u00e7in do\u011fru zamanda sinyaller veren bir bilgilendirme a\u011f\u0131n\u0131 tetikliyor. Bu \u00e7al\u0131\u015fma modeli ile HotelRunner, tesisleri seyahat ve konaklama sekt\u00f6r\u00fcn\u00fcn yeni bilgi \u00e7a\u011f\u0131na ta\u015f\u0131rken geli\u015ftirilecek di\u011fer \u00fcr\u00fcnlerin de anahtar\u0131n\u0131 elinde tutuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HotelRunner Insights \u015fu an i\u00e7in beta s\u00fcr\u00fcm\u00fcnde ve mevcut HotelRunner PMS kullan\u0131c\u0131lar\u0131 \u00f6ncelikli olmak \u00fczere kademeli olarak t\u00fcm d\u00fcnyadaki tesislerin kullan\u0131m\u0131na sunulacak. Detayl\u0131 bilgi edinmek ve beta s\u00fcr\u00fcm\u00fcne kaydolmak i\u00e7in <\/span><a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/is-zekasi-insights\/\"><span style=\"font-weight: 400;\">buraya t\u0131klay\u0131n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"author":11,"featured_media":5992,"comment_status":"closed","ping_status":"closed","template":"","news_type":[447],"class_list":["post-5996","news","type-news","status-publish","has-post-thumbnail","hentry","news_type-urun"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news\/5996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=5996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/5992"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=5996"}],"wp:term":[{"taxonomy":"news_type","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news_type?post=5996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}