{"id":6409,"date":"2023-12-29T07:50:58","date_gmt":"2023-12-29T07:50:58","guid":{"rendered":"https:\/\/blog.hotelrunner.com\/?p=6409"},"modified":"2025-11-28T13:28:31","modified_gmt":"2025-11-28T13:28:31","slug":"kurucularimizdan-mektup-2023","status":"publish","type":"news","link":"https:\/\/hotelrunner.com\/tr\/haberler\/kurumsal\/kurucularimizdan-mektup-2023\/","title":{"rendered":"Ba\u015far\u0131larla dolu ge\u00e7en bir y\u0131l\u0131n ard\u0131ndan\u2026"},"content":{"rendered":"

De\u011ferli \u0130\u015f Orta\u011f\u0131m\u0131z,<\/span><\/p>\n

K\u0131sa bir s\u00fcre sonra geride b\u0131rakaca\u011f\u0131m\u0131z 2023 y\u0131l\u0131, <\/span>ba\u015far\u0131l\u0131 Seri A yat\u0131r\u0131m turumuzla<\/span><\/a> k\u00fcresel b\u00fcy\u00fcmemizi h\u0131zland\u0131rd\u0131\u011f\u0131m\u0131z, yeni \u00fcr\u00fcnlerimizle i\u015f ortaklar\u0131m\u0131z\u0131n gelirlerini art\u0131rmaya yard\u0131mc\u0131 oldu\u011fumuz, \u015firket sat\u0131n almas\u0131yla \u00fcr\u00fcn ailemizi geni\u015fletti\u011fimiz muhte\u015fem bir y\u0131l oldu. HotelRunner Ekibi, 2023 y\u0131l\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen turizm ve teknoloji etkinliklerinde etkin bir rol \u00fcstlendi. <\/span>10’un \u00fczerinde \u00fclkede ger\u00e7ekle\u015fen ve say\u0131s\u0131 20\u2019yi a\u015fan fuar ve etkinliklerde 700 saatten fazla g\u00f6r\u00fc\u015fme <\/b>ger\u00e7ekle\u015ftirerek, k\u00fcresel d\u00fczeyde etkili olacak trendleri analiz etme imkan\u0131 elde etti.<\/span><\/p>\n

Y\u00fckselen maliyetler ve de\u011fi\u015fen pazar beklentiler<\/b>i 2023 y\u0131l\u0131na y\u00f6n veren iki \u00f6nemli konuydu. Bu durum kar\u015f\u0131s\u0131nda HotelRunner olarak <\/span>i\u015f ortaklar\u0131m\u0131z\u0131n uyum kapasitelerini art\u0131rarak<\/b> s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi yakalamalar\u0131<\/b> i\u00e7in \u00f6zel hizmet sunma \u00e7al\u0131\u015fmalar\u0131m\u0131za a\u011f\u0131rl\u0131k verdik. Bu y\u0131l <\/span>lansman\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z <\/span>HotelRunner Elite<\/b><\/a>, de\u011fi\u015fen pazar dinamiklerine ve beklentilerine kar\u015f\u0131 i\u015f ortaklar\u0131m\u0131za sundu\u011fumuz ayr\u0131cal\u0131kl\u0131 hizmetimiz olarak HotelRunner yolculu\u011funa dahil oldu. Stratejik bir hamle ile sat\u0131n almas\u0131n\u0131 ger\u00e7ekle\u015ftirip \u00fcst\u00fcn teknolojimizle yeniledi\u011fimiz PayPad\u2019i <\/span>HotelRunner POS <\/b>olarak sekt\u00f6re kazand\u0131rmam\u0131z<\/span><\/a> tesislerin gelirlerini art\u0131racak ve tesis i\u00e7i sat\u0131\u015f operasyonlar\u0131n\u0131 kolayla\u015ft\u0131racak bir ad\u0131m oldu.<\/span><\/p>\n

H\u0131zl\u0131 teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn 2023 y\u0131l\u0131nda bize g\u00f6sterdi\u011fi yapay zeka ve veriye dayal\u0131 \u00fcr\u00fcn, hizmet ve \u00e7\u00f6z\u00fcmlerin sekt\u00f6rde rekabette \u00f6ne \u00e7\u0131kmak i\u00e7in i\u00e7in bir gereklilik oldu\u011fu ger\u00e7e\u011fiydi. HotelRunner olarak sekt\u00f6r\u00fcn gelece\u011fini \u015fekillendirme prati\u011fimizi bu do\u011frultuda ba\u015fta <\/span>Autopilot<\/b><\/a> ve<\/span> De\u011ferlendirme Merkezi<\/b><\/a> olmak \u00fczere temelini <\/span>yapay zeka ve veri \u00fczerine kurdu\u011fumuz yeniliklerle<\/b> g\u00f6sterdik; bu yeniliklerimizi i\u015f ortaklar\u0131m\u0131z\u0131n eri\u015fimine platformumuzun her alan\u0131nda sunduk.<\/span><\/p>\n

Geni\u015f ve derin bir pazar a\u011f\u0131 sunmam\u0131z\u0131n do\u011fal bir sonucu olarak meta arama platformu <\/span>trivago ile stratejik i\u015f birli\u011fine imza att\u0131k<\/b><\/a>. <\/b>Ger\u00e7ekle\u015ftirdi\u011fimiz bu i\u015f birli\u011finin yan\u0131 s\u0131ra <\/span>Google, Booking.com, Hotelbeds, Airbnb ve Expedia<\/b> gibi sekt\u00f6r\u00fcn lider oyuncular\u0131 ile devam eden stratejik i\u015f ortakl\u0131klar\u0131m\u0131z\u0131 2023 y\u0131l\u0131nda da onlar\u0131n<\/span> d\u00fcnya \u00e7ap\u0131nda tercih edilen i\u015f orta\u011f\u0131<\/b> olarak g\u00fc\u00e7l\u00fc ve kazan\u00e7l\u0131 bir \u015fekilde s\u00fcrd\u00fcrd\u00fck. <\/span>HotelRunner Connect<\/b> platformu arac\u0131l\u0131\u011f\u0131yla T\u00fcrk acentelerimiz ba\u015fta olmak \u00fczere t\u00fcm i\u015f ortaklar\u0131m\u0131z\u0131n gelirlerinde \u00f6nemli bir art\u0131\u015f sa\u011flamalar\u0131na yard\u0131mc\u0131 olduk. T\u00fcrkiye pazar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklar\u0131 belirledik ve yine 2024’te de bu zorluklar\u0131 birlikte a\u015fmak i\u00e7in t\u00fcm g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015fmay\u0131 hedefliyoruz.<\/span><\/p>\n

2023’e veda ederken, ba\u015far\u0131 hikayemizde bize e\u015flik etti\u011finiz ve duydu\u011funuz g\u00fcven i\u00e7in te\u015fekk\u00fcr etmek istiyoruz. Turizm sekt\u00f6r\u00fcnde 2024 y\u0131l\u0131 i\u00e7in t\u00fcm g\u00f6stergeler<\/span> rekabetin b\u00fcy\u00fcyece\u011fi ve pazarda ya\u015fanan k\u00f6kl\u00fc d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zlanaca\u011f\u0131 <\/b>bir d\u00f6neme i\u015faret ediyor. HotelRunner olarak yeni d\u00f6nemde i\u015f ortaklar\u0131m\u0131z\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak ve onlar\u0131 gelece\u011fe ta\u015f\u0131mak i\u00e7in k\u00fcresel ekibimizi b\u00fcy\u00fctece\u011fiz. Sundu\u011fumuz teknolojik altyap\u0131n\u0131n \u00e7a\u011f\u0131n ilerisinde standartlara sahip olmaya devam etmesi i\u00e7in g\u00fc\u00e7lendirme \u00e7al\u0131\u015fmalar\u0131m\u0131z s\u00fcrecek ve sekt\u00f6re katma de\u011fer kazand\u0131rmaya yeni projelerimiz ve inovatif \u00fcr\u00fcnlerimizle devam edece\u011fiz.<\/span><\/p>\n

Turizm ve konaklama teknolojileri tarihinde yeni ba\u015far\u0131lara ve d\u00f6n\u00fcm noktalar\u0131na birlikte imza ataca\u011f\u0131m\u0131z g\u00fczel g\u00fcnler bizi bekliyor. <\/span>Mutlu y\u0131llar!<\/b><\/p>\n

Ali Beklen ve Arden Agopyan<\/i><\/b><\/p>\n

HotelRunner Kurucu Ortaklar\u0131<\/span><\/p>\n","protected":false},"author":5,"featured_media":6406,"comment_status":"closed","ping_status":"open","template":"","news_type":[446],"class_list":["post-6409","news","type-news","status-publish","has-post-thumbnail","hentry","news_type-kurumsal"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news\/6409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=6409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/6406"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=6409"}],"wp:term":[{"taxonomy":"news_type","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/news_type?post=6409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}