{"id":149032,"date":"2026-11-03T10:27:39","date_gmt":"2026-11-03T07:27:39","guid":{"rendered":"https:\/\/hotelrunner.com\/?p=149032"},"modified":"2026-11-03T10:33:17","modified_gmt":"2026-11-03T07:33:17","slug":"otel-web-sitesi-icin-rezervasyon-modulu","status":"publish","type":"post","link":"https:\/\/hotelrunner.com\/tr\/blog\/satis-pazarlama\/otel-web-sitesi-icin-rezervasyon-modulu\/","title":{"rendered":"T\u00fcrkiye\u2019de Otel Web Siteleri \u0130\u00e7in En Uygun Rezervasyon Mod\u00fcl\u00fc Hangisi?"},"content":{"rendered":"        <div class=\"alert-section default\">\n            <div class=\"alert-section-inner\">\n                                <p><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcrkiye\u2019de otel web siteleri i\u00e7in en uygun rezervasyon mod\u00fcl\u00fc; kanal y\u00f6neticisi ve PMS ile ger\u00e7ek zamanl\u0131 \u00e7al\u0131\u015fan, mobilde h\u0131zl\u0131 a\u00e7\u0131lan ve misafirlerin kulland\u0131\u011f\u0131 \u00f6deme y\u00f6ntemlerini destekleyen \u00e7\u00f6z\u00fcmd\u00fcr. Her otel i\u00e7in tek bir \u201cen iyi\u201d \u00fcr\u00fcn yoktur, tesise en uygun \u00fcr\u00fcn vard\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se\u00e7enekler ayn\u0131 kriterlerle kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131d\u0131r: mobil deneyim, \u00e7oklu dil ve para birimi, \u00f6deme altyap\u0131s\u0131, kampanya y\u00f6netimi, PMS ve kanal y\u00f6neticisi entegrasyonu, raporlama ve yerel destek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Temel \u015fart, web sitesinden gelen her rezervasyonun t\u00fcm sat\u0131\u015f kanallar\u0131ndaki m\u00fcsaitli\u011fi otomatik olarak g\u00fcncellemesidir; aksi halde fazla sat\u0131\u015f riski ve manuel i\u015f y\u00fck\u00fc artar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00fc\u00e7\u00fck ve ba\u011f\u0131ms\u0131z oteller i\u00e7in web sitesi, rezervasyon mod\u00fcl\u00fc, kanal y\u00f6neticisi ve PMS\u2019i tek platformda sunan \u00e7\u00f6z\u00fcmler genellikle daha az y\u00f6netim y\u00fck\u00fc ve daha \u00f6ng\u00f6r\u00fclebilir maliyet getirir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do\u011fru rezervasyon mod\u00fcl\u00fc; oda say\u0131n\u0131za, misafir pazarlar\u0131n\u0131za, kulland\u0131\u011f\u0131n\u0131z di\u011fer sistemlere ve tercih etti\u011finiz \u00fccret modeline (komisyon, sabit \u00fccret veya karma) ba\u011fl\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<\/p>\n            <\/div>\n        <\/div>\n        \n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok otel misafiri kendi web sitesine \u00e7ekmeyi ba\u015far\u0131yor ama rezervasyonu orada tamamlatam\u0131yor. Misafir tarihleri i\u00e7in net fiyat\u0131 g\u00f6remedi\u011finde ya da \u00f6demeyi g\u00fcvenle yapamad\u0131\u011f\u0131nda oteli buldu\u011fu OTA\u2019ya geri d\u00f6n\u00fcyor; otel de kendi yaratt\u0131\u011f\u0131 talep i\u00e7in komisyon \u00f6d\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu rehberde rezervasyon mod\u00fcl\u00fcn\u00fcn ne oldu\u011funu, otellerin do\u011frudan rezervasyonu neden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131, hangi \u00f6zelliklerin \u00f6nemli oldu\u011funu ve T\u00fcrkiye\u2019deki otellerin de\u011ferlendirebilece\u011fi \u00e7\u00f6z\u00fcmlerin ayn\u0131 kriterlerle nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 bulacaks\u0131n\u0131z. 193 \u00fclkede 65.000&#8217;den fazla konaklama tesisine hizmet veren HotelRunner, <a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/rezervasyon-modulu\/\">Rezervasyon Mod\u00fcl\u00fc<\/a> ile <a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/otel-web-site\/\">otel web sitesini<\/a> di\u011fer t\u00fcm sat\u0131\u015f kanallar\u0131yla ayn\u0131 envantere ba\u011fl\u0131 bir do\u011frudan sat\u0131\u015f kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Otel rezervasyon mod\u00fcl\u00fc nedir ve neden \u00f6nemlidir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Otel rezervasyon mod\u00fcl\u00fc (rezervasyon motoru olarak da bilinir), misafirlerin otelin kendi web sitesinde tarih se\u00e7mesini, ger\u00e7ek zamanl\u0131 m\u00fcsaitlik ve fiyatlar\u0131 g\u00f6rmesini, oda ve fiyat plan\u0131 se\u00e7mesini, g\u00fcvenli \u00f6deme yapmas\u0131n\u0131 ve an\u0131nda onay almas\u0131n\u0131 sa\u011flayan yaz\u0131l\u0131md\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitesi oteli tan\u0131t\u0131r, rezervasyon mod\u00fcl\u00fc ise sat\u0131\u015f\u0131 yapar. Rezervasyon mod\u00fcl\u00fc olmayan bir web sitesi misafiri e-postaya, telefona ya da mesaja y\u00f6nlendirir; cevap gelene kadar ge\u00e7en s\u00fcre, misafirin ba\u015fka bir kanaldan rezervasyon yapmas\u0131na zaman tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitesinden do\u011frudan rezervasyon almak i\u00e7in birbirine ba\u011fl\u0131 \u00e7al\u0131\u015fan d\u00f6rt sistem gerekir:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Sistem<\/strong><\/td><td><strong>Ne yapar?<\/strong><\/td><td><strong>Rezervasyon mod\u00fcl\u00fcyle ili\u015fkisi<\/strong><\/td><\/tr><tr><td>Otel web sitesi<\/td><td>Oteli, odalar\u0131 ve olanaklar\u0131 tan\u0131t\u0131r<\/td><td>Rezervasyon mod\u00fcl\u00fcn\u00fcn \u00e7al\u0131\u015ft\u0131\u011f\u0131 vitrindir<\/td><\/tr><tr><td>Rezervasyon mod\u00fcl\u00fc<\/td><td>Web sitesinden do\u011frudan rezervasyon ve \u00f6deme al\u0131r<\/td><td>Otelin do\u011frudan sat\u0131\u015f kanal\u0131d\u0131r<\/td><\/tr><tr><td>Kanal y\u00f6neticisi<\/td><td>Fiyat ve m\u00fcsaitli\u011fi OTA\u2019lara ve di\u011fer kanallara da\u011f\u0131t\u0131r<\/td><td>Web sitesinden gelen sat\u0131\u015f\u0131 t\u00fcm kanallara yans\u0131t\u0131r<\/td><\/tr><tr><td>PMS (otel y\u00f6netim sistemi)<\/td><td>\u00d6n b\u00fcro, oda durumu, faturalama ve misafir kay\u0131tlar\u0131n\u0131 y\u00f6netir<\/td><td>Rezervasyonu operasyona aktar\u0131r<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sistemler ba\u011fl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131nda web sitesinden gelen bir rezervasyon OTA\u2019lardaki m\u00fcsaitli\u011fi ayn\u0131 anda d\u00fc\u015f\u00fcr\u00fcr ve misafir bilgisi \u00f6n b\u00fcroya otomatik olarak aktar\u0131l\u0131r. Ba\u011flant\u0131 kopuk oldu\u011funda ise ayn\u0131 oda iki kez sat\u0131labilir ya da personel her rezervasyonu elle girmek zorunda kal\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezervasyon mod\u00fcl\u00fcn\u00fcn \u00f6nemi de buradan gelir: web sitesine gelen talebi komisyonsuz sat\u0131\u015fa \u00e7evirir, misafir verisini otelde tutar ve fiyat ile iptal ko\u015fullar\u0131n\u0131 otelin kendi kurallar\u0131na ba\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Oteller neden do\u011frudan rezervasyon f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131r\u0131r?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misafirlerin \u00f6nemli bir k\u0131sm\u0131 oteli bir OTA\u2019da bulduktan sonra otelin kendi web sitesini de ziyaret eder. Sekt\u00f6rde \u201cbillboard etkisi\u201d olarak bilinen bu davran\u0131\u015f\u0131 inceleyen <a href=\"https:\/\/ecommons.cornell.edu\/entities\/publication\/cc99c641-5795-4e66-b35b-9795385c6f52\" rel=\"nofollow noopener\" target=\"_blank\">Cornell \u00dcniversitesi ara\u015ft\u0131rmas\u0131na g\u00f6re<\/a>, b\u00fcy\u00fck bir otel markas\u0131n\u0131n web sitesinden rezervasyon yapan misafirlerin yakla\u015f\u0131k y\u00fczde 75&#8217;i \u00f6ncesinde bir OTA sitesini ziyaret etmi\u015fti. Yani misafir otelin kap\u0131s\u0131na kadar geliyor; rezervasyonun nerede tamamlanaca\u011f\u0131n\u0131 web sitesindeki deneyim belirliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011frudan rezervasyonun en s\u0131k kaybedildi\u011fi noktalar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zay\u0131f mobil deneyim:<\/strong> Masa\u00fcst\u00fc i\u00e7in tasarlanm\u0131\u015f rezervasyon sayfalar\u0131 telefonda yava\u015f a\u00e7\u0131l\u0131r; tarih se\u00e7imi, form doldurma ve \u00f6deme ad\u0131mlar\u0131 zorla\u015f\u0131r.<\/li>\n\n\n\n<li><strong>Karma\u015f\u0131k rezervasyon ad\u0131mlar\u0131:<\/strong> \u00dcyelik zorunlulu\u011fu, ana sayfada se\u00e7ilen tarihlerin yeniden istenmesi ve \u00e7ok sayfal\u0131 formlar misafirin i\u015flemi yar\u0131da b\u0131rakmas\u0131na yol a\u00e7ar.<\/li>\n\n\n\n<li><strong>G\u00fcven eksikli\u011fi:<\/strong> Eski g\u00f6r\u00fcn\u00fcml\u00fc sayfalar, \u00f6deme s\u0131ras\u0131nda tan\u0131nmayan bir sayfaya y\u00f6nlendirme ve belirsiz iptal ko\u015fullar\u0131 misafiri kart bilgisi girmekten al\u0131koyar.<\/li>\n\n\n\n<li><strong>G\u00fcncel olmayan fiyat ve m\u00fcsaitlik:<\/strong> Web sitesindeki fiyat di\u011fer kanallardan farkl\u0131 ya da hatal\u0131 oldu\u011funda misafir otelin kendi kanal\u0131na g\u00fcvenmez.<\/li>\n\n\n\n<li><strong>Yetersiz g\u00f6r\u00fcn\u00fcrl\u00fck:<\/strong> Google Hotel Ads ve trivago gibi meta arama platformlar\u0131nda otelin do\u011frudan fiyat\u0131 yer almad\u0131\u011f\u0131nda, fiyat kar\u015f\u0131la\u015ft\u0131ran misafir yaln\u0131zca \u00fc\u00e7\u00fcnc\u00fc taraf teklifleri g\u00f6r\u00fcr.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Misafir \u00f6deme ad\u0131m\u0131na geldi\u011finde \u00fc\u00e7 sorunun cevab\u0131n\u0131 arar: toplam fiyat ne, \u00f6deme g\u00fcvenli mi, iptal edersem ne olur? Bu bilgiler \u00f6demeden \u00f6nce a\u00e7\u0131k\u00e7a g\u00f6sterildi\u011finde rezervasyonu yar\u0131da b\u0131rakma ihtimali azal\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. K\u00fc\u00e7\u00fck ve ba\u011f\u0131ms\u0131z oteller i\u00e7in do\u011frudan rezervasyonun \u00f6nemi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\u2019lar \u00f6zellikle uluslararas\u0131 misafirlere ula\u015fmak i\u00e7in de\u011ferli kanallard\u0131r. <a href=\"https:\/\/ecommons.cornell.edu\/entities\/publication\/9923ee6a-ac32-48d3-a73e-0fbf26c32137\" rel=\"nofollow noopener\" target=\"_blank\">Cornell\u2019in 2009 tarihli \u00e7al\u0131\u015fmas\u0131nda<\/a>, Expedia\u2019da listelenmenin otellerin OTA d\u0131\u015f\u0131ndaki kanallardan ald\u0131\u011f\u0131 toplam rezervasyonu otele g\u00f6re y\u00fczde 7,5 ile y\u00fczde 26 aras\u0131nda art\u0131rd\u0131\u011f\u0131 \u00f6l\u00e7\u00fcld\u00fc. Bu nedenle mesele OTA\u2019lardan vazge\u00e7mek de\u011fil, web sitesine kadar gelen misafiri kaybetmemektir.<a href=\"https:\/\/ecommons.cornell.edu\/entities\/publication\/9923ee6a-ac32-48d3-a73e-0fbf26c32137\" rel=\"nofollow noopener\" target=\"_blank\">&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezervasyon mod\u00fcl\u00fc yat\u0131r\u0131m\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc hesaplamak i\u00e7in \u015fu form\u00fcl yeterlidir: (web sitesine kayan ayl\u0131k rezervasyon say\u0131s\u0131 \u00d7 ortalama rezervasyon de\u011feri \u00d7 OTA komisyon oran\u0131) \u2212 (rezervasyon mod\u00fcl\u00fc \u00fccreti + \u00f6deme altyap\u0131s\u0131 maliyeti). Sonu\u00e7 pozitifse mod\u00fcl kendi maliyetini kar\u015f\u0131l\u0131yor demektir.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kriter<\/strong><\/td><td><strong>OTA \u00fczerinden rezervasyon<\/strong><\/td><td><strong>Web sitesinden do\u011frudan rezervasyon<\/strong><\/td><\/tr><tr><td>Maliyet<\/td><td>Rezervasyon ba\u015f\u0131na komisyon<\/td><td>Yaz\u0131l\u0131m ve \u00f6deme altyap\u0131s\u0131 maliyeti<\/td><\/tr><tr><td>Eri\u015fim<\/td><td>Geni\u015f, uluslararas\u0131 kitle<\/td><td>Otelin kendi pazarlamas\u0131na ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne ba\u011fl\u0131<\/td><\/tr><tr><td>Misafir verisi<\/td><td>S\u0131n\u0131rl\u0131<\/td><td>Tam misafir profili ve pazarlama izni imkan\u0131<\/td><\/tr><tr><td>Fiyat ve ko\u015fullar<\/td><td>OTA kurallar\u0131 ve s\u00f6zle\u015fme \u00e7er\u00e7evesinde<\/td><td>Otelin kendi kurallar\u0131<\/td><\/tr><tr><td>Tekrar rezervasyon<\/td><td>Misafir bir sonraki aramaya OTA\u2019da ba\u015flar<\/td><td>Otel misafiri do\u011frudan geri davet edebilir<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u0130yi bir otel rezervasyon mod\u00fcl\u00fcnde hangi \u00f6zellikler bulunmal\u0131?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobil uyumluluk:<\/strong> Rezervasyon ak\u0131\u015f\u0131 telefonda birka\u00e7 dokunu\u015fla tamamlanabilmeli; tarih se\u00e7imi, oda listesi ve \u00f6deme formu k\u00fc\u00e7\u00fck ekranda rahat kullan\u0131lmal\u0131.<\/li>\n\n\n\n<li><strong>\u00c7oklu dil ve para birimi:<\/strong> Yabanc\u0131 misafir sayfay\u0131 kendi dilinde, fiyat\u0131 kendi para biriminde g\u00f6rmeli. Farkl\u0131 pazarlardan misafir a\u011f\u0131rlayan oteller i\u00e7in bu ayr\u0131nt\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011frudan etkiler.<\/li>\n\n\n\n<li><strong>\u00d6deme altyap\u0131s\u0131:<\/strong> Sanal POS entegrasyonu, 3D Secure, taksitli \u00f6deme ve yabanc\u0131 kartlar i\u00e7in uygun y\u00f6ntemler bulunmal\u0131; kart verileri PCI DSS standartlar\u0131na g\u00f6re korunmal\u0131.<\/li>\n\n\n\n<li><strong>Oda tipi, fiyat plan\u0131 ve kampanya y\u00f6netimi:<\/strong> \u0130ade edilemez ve esnek fiyatlar, erken rezervasyon indirimleri, promosyon kodlar\u0131, paketler ve kahvalt\u0131 ya da transfer gibi ekstralar kolayca tan\u0131mlanabilmeli.<\/li>\n\n\n\n<li><strong>PMS ve kanal y\u00f6neticisi entegrasyonu:<\/strong> Web sitesinden gelen her rezervasyon envanteri t\u00fcm kanallarda an\u0131nda g\u00fcncellemeli, misafir bilgisi \u00f6n b\u00fcroya kendili\u011finden d\u00fc\u015fmeli.<\/li>\n\n\n\n<li><strong>Meta arama ba\u011flant\u0131s\u0131:<\/strong> Otelin do\u011frudan fiyat\u0131 Google Hotel Ads ve trivago gibi platformlarda OTA teklifleriyle yan yana g\u00f6r\u00fcnebilmeli.<\/li>\n\n\n\n<li><strong>Raporlama ve analitik:<\/strong> D\u00f6n\u00fc\u015f\u00fcm oran\u0131, rezervasyonu yar\u0131da b\u0131rakma oran\u0131, do\u011frudan rezervasyon pay\u0131, ortalama rezervasyon de\u011feri ve kanal baz\u0131nda maliyet izlenebilmeli; Google Analytics ve e-ticaret takibi desteklenmeli.<\/li>\n\n\n\n<li><strong>Yerel destek:<\/strong> Kurulum, e\u011fitim ve sezon i\u00e7inde \u00e7\u0131kan sorunlar i\u00e7in T\u00fcrk\u00e7e ve h\u0131zl\u0131 ula\u015f\u0131labilen bir destek ekibi, \u00f6zellikle k\u00fc\u00e7\u00fck kadrolu oteller i\u00e7in belirleyicidir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Oteliniz i\u00e7in do\u011fru rezervasyon mod\u00fcl\u00fcn\u00fc nas\u0131l se\u00e7ersiniz?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tesis tipine g\u00f6re \u00f6ncelikler de de\u011fi\u015fir:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tesis tipi<\/strong><\/td><td><strong>\u00d6ncelik verilmesi gerekenler<\/strong><\/td><\/tr><tr><td>Butik otel<\/td><td>Marka uyumlu tasar\u0131m, paket ve ekstra sat\u0131\u015f\u0131, \u00e7ok dilli sat\u0131\u015f<\/td><\/tr><tr><td>Pansiyon ve oda kahvalt\u0131<\/td><td>Kolay kurulum, d\u00fc\u015f\u00fck sabit maliyet, mobil uygulamadan y\u00f6netim<\/td><\/tr><tr><td>Birden fazla tesis y\u00f6neten i\u015fletme<\/td><td>Merkezi envanter, tesisler aras\u0131 web sitesi aramas\u0131, grup raporlama<\/td><\/tr><tr><td>Web sitesi olmayan tesis<\/td><td>Web sitesi ve rezervasyon mod\u00fcl\u00fcn\u00fc birlikte sunan \u00e7\u00f6z\u00fcm<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut rezervasyon mod\u00fcl\u00fcn\u00fczden ba\u015fka bir sisteme ge\u00e7ecekseniz ge\u00e7i\u015fi d\u00fc\u015f\u00fck sezona planlay\u0131n. Oda tiplerini ve fiyat planlar\u0131n\u0131 yeni sistemde birebir e\u015fle\u015ftirin, ileri tarihli rezervasyonlar\u0131n aktar\u0131m\u0131n\u0131 kontrol edin, \u00f6deme ak\u0131\u015f\u0131n\u0131 ger\u00e7ek bir test rezervasyonuyla deneyin ve web sitenizdeki t\u00fcm \u201cRezervasyon yap\u201d butonlar\u0131n\u0131n yeni sisteme y\u00f6nlendi\u011finden emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk ad\u0131m olarak kendi web sitenizde telefonla bir test rezervasyonu yap\u0131n ve onaya kadar ka\u00e7 ad\u0131m ge\u00e7ti\u011finizi say\u0131n. Ard\u0131ndan iki ya da \u00fc\u00e7 \u00e7\u00f6z\u00fcmden demo isteyerek ayn\u0131 senaryoyu her birinde tekrarlay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sonu\u00e7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de otel web siteleri i\u00e7in en uygun rezervasyon mod\u00fcl\u00fc, tesisin sat\u0131\u015f ve operasyon sistemleriyle birlikte \u00e7al\u0131\u015fan, misafire mobilde h\u0131zl\u0131 ve g\u00fcvenli bir rezervasyon deneyimi sunan \u00e7\u00f6z\u00fcmd\u00fcr. OTA\u2019lar eri\u015fim i\u00e7in \u00f6nemini korurken, web sitesine gelen misafiri rezervasyona d\u00f6n\u00fc\u015ft\u00fcrmek otelin karl\u0131l\u0131\u011f\u0131n\u0131 ve misafir ili\u015fkisini do\u011frudan g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/rezervasyon-modulu\/\">HotelRunner Rezervasyon Mod\u00fcl\u00fc<\/a>, otel web sitesini <a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/kanal-yoneticisi\/\">kanal y\u00f6neticisi<\/a>, <a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/merkezi-rezervasyon-sistemi\/\">merkezi rezervasyon sistemi<\/a>, meta arama ve <a href=\"https:\/\/hotelrunner.com\/tr\/urunler\/otel-yonetim-sistemi\/\">Otel Y\u00f6netim Sistemi<\/a> (PMS) ile ayn\u0131 platformda \u00e7al\u0131\u015fan bir sat\u0131\u015f kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. 84 dil ve 159 para birimini destekleyen mod\u00fcl; taksitli \u00f6deme dahil farkl\u0131 \u00f6deme se\u00e7eneklerini, paket ve ekstra sat\u0131\u015flar\u0131n\u0131 ve markan\u0131za uygun tasar\u0131m\u0131 tek panelden y\u00f6netmenizi sa\u011flar. Google Resmi Ba\u011flant\u0131 \u0130\u015f Orta\u011f\u0131 olan HotelRunner, otellerin do\u011frudan fiyatlar\u0131n\u0131 Google\u2019da OTA teklifleriyle yan yana g\u00f6stermesine de yard\u0131mc\u0131 olur. KBS ve e-fatura entegrasyonlar\u0131 PMS taraf\u0131nda yerel gereklilikleri kar\u015f\u0131lar, kurulum ve e\u011fitim ise t\u00fcm planlara dahildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u0131k sorulan sorular<\/strong><\/h2>\n\n\n        <!-- FAQ Schema -->\n        <script type=\"application\/ld+json\">{\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Rezervasyon motoru ile rezervasyon mod\u00fcl\u00fc ayn\u0131 \u015fey mi?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Evet. \u0130ki terim de otel web sitesinden do\u011frudan rezervasyon ve \u00f6deme almay\u0131 sa\u011flayan yaz\u0131l\u0131m\u0131 ifade eder. Baz\u0131 firmalar \u201crezervasyon motoru\u201d, baz\u0131lar\u0131 \u201crezervasyon mod\u00fcl\u00fc\u201d ya da \u201conline rezervasyon sistemi\u201d ifadesini kullan\u0131r; HotelRunner bu \u00fcr\u00fcn\u00fc Rezervasyon Mod\u00fcl\u00fc olarak adland\u0131r\u0131r.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Neden pek \u00e7ok otel web sitesinde etkili bir rezervasyon mod\u00fcl\u00fc bulunmuyor?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Bir\u00e7ok otel web sitesi tan\u0131t\u0131m amac\u0131yla kurulur ve sat\u0131\u015f altyap\u0131s\u0131 sonradan d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Maliyet kayg\u0131s\u0131, PMS ve kanal y\u00f6neticisiyle entegrasyonun zor g\u00f6r\u00fcnmesi, rezervasyonlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131n zaten OTA\u2019lardan gelmesi ve k\u00fc\u00e7\u00fck tesislerde teknik ekip bulunmamas\u0131 da bu a\u00e7\u0131\u011f\u0131n ba\u015fl\u0131ca nedenleri aras\u0131ndad\u0131r.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"K\u00fc\u00e7\u00fck oteller rezervasyon motoru olmadan neden gelir kayb\u0131 ya\u015far?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Web sitesini ziyaret eden ama orada rezervasyon yapamayan misafir, oteli genellikle bir OTA \u00fczerinden rezerve eder ya da ba\u015fka bir otele y\u00f6nelir. Otel ilk durumda komisyon \u00f6der, ikinci durumda rezervasyonu tamamen kaybeder. Her iki durumda da misafir verisi ve tekrar rezervasyon f\u0131rsat\u0131 otelin elinden \u00e7\u0131kar.\"\n            }\n        }\n    ]\n}<\/script>\n            <div class=\"hr-faq-widget hr-faq-widget--animated\">\n                                <div class=\"hr-faq-item\">\n                <div class=\"hr-faq-item-content\">\n                    <div id=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-0\" class=\"hr-faq-header\" role=\"button\" tabindex=\"0\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-0\">\n                        <h3                            class=\"hr-faq-title\">Rezervasyon motoru ile rezervasyon mod\u00fcl\u00fc ayn\u0131 \u015fey mi?<\/h3>\n                        <span class=\"hr-faq-arrow\" aria-hidden=\"true\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"7\" viewBox=\"0 0 13 7\" fill=\"none\" preserveAspectRatio=\"none\">\n                                <path d=\"M12.5 0.5L6.5 6.5L0.5 0.5\" stroke=\"#323232\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n                    <div id=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-0\" class=\"hr-faq-content\" role=\"region\"\n                        aria-labelledby=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-0\">\n                        <div class=\"hr-faq-content-inner\">\n                            <p> Evet. \u0130ki terim de otel web sitesinden do\u011frudan rezervasyon ve \u00f6deme almay\u0131 sa\u011flayan yaz\u0131l\u0131m\u0131 ifade eder. Baz\u0131 firmalar \u201crezervasyon motoru\u201d, baz\u0131lar\u0131 \u201crezervasyon mod\u00fcl\u00fc\u201d ya da \u201conline rezervasyon sistemi\u201d ifadesini kullan\u0131r; HotelRunner bu \u00fcr\u00fcn\u00fc Rezervasyon Mod\u00fcl\u00fc olarak adland\u0131r\u0131r.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"hr-faq-item\">\n                <div class=\"hr-faq-item-content\">\n                    <div id=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-1\" class=\"hr-faq-header\" role=\"button\" tabindex=\"0\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-1\">\n                        <h3                            class=\"hr-faq-title\">Neden pek \u00e7ok otel web sitesinde etkili bir rezervasyon mod\u00fcl\u00fc bulunmuyor?<\/h3>\n                        <span class=\"hr-faq-arrow\" aria-hidden=\"true\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"7\" viewBox=\"0 0 13 7\" fill=\"none\" preserveAspectRatio=\"none\">\n                                <path d=\"M12.5 0.5L6.5 6.5L0.5 0.5\" stroke=\"#323232\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n                    <div id=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-1\" class=\"hr-faq-content\" role=\"region\"\n                        aria-labelledby=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-1\">\n                        <div class=\"hr-faq-content-inner\">\n                            <p>Bir\u00e7ok otel web sitesi tan\u0131t\u0131m amac\u0131yla kurulur ve sat\u0131\u015f altyap\u0131s\u0131 sonradan d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Maliyet kayg\u0131s\u0131, PMS ve kanal y\u00f6neticisiyle entegrasyonun zor g\u00f6r\u00fcnmesi, rezervasyonlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131n zaten OTA\u2019lardan gelmesi ve k\u00fc\u00e7\u00fck tesislerde teknik ekip bulunmamas\u0131 da bu a\u00e7\u0131\u011f\u0131n ba\u015fl\u0131ca nedenleri aras\u0131ndad\u0131r.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"hr-faq-item\">\n                <div class=\"hr-faq-item-content\">\n                    <div id=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-2\" class=\"hr-faq-header\" role=\"button\" tabindex=\"0\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-2\">\n                        <h3                            class=\"hr-faq-title\">K\u00fc\u00e7\u00fck oteller rezervasyon motoru olmadan neden gelir kayb\u0131 ya\u015far?<\/h3>\n                        <span class=\"hr-faq-arrow\" aria-hidden=\"true\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"7\" viewBox=\"0 0 13 7\" fill=\"none\" preserveAspectRatio=\"none\">\n                                <path d=\"M12.5 0.5L6.5 6.5L0.5 0.5\" stroke=\"#323232\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                            <\/svg>\n                        <\/span>\n                    <\/div>\n                    <div id=\"hr-faq-content-block_b18346bfcc90048aab53d966b3b4152c-2\" class=\"hr-faq-content\" role=\"region\"\n                        aria-labelledby=\"hr-faq-header-block_b18346bfcc90048aab53d966b3b4152c-2\">\n                        <div class=\"hr-faq-content-inner\">\n                            <p> Web sitesini ziyaret eden ama orada rezervasyon yapamayan misafir, oteli genellikle bir OTA \u00fczerinden rezerve eder ya da ba\u015fka bir otele y\u00f6nelir. Otel ilk durumda komisyon \u00f6der, ikinci durumda rezervasyonu tamamen kaybeder. Her iki durumda da misafir verisi ve tekrar rezervasyon f\u0131rsat\u0131 otelin elinden \u00e7\u0131kar.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    ","protected":false},"excerpt":{"rendered":"<p>Bir\u00e7ok otel misafiri kendi web sitesine \u00e7ekmeyi ba\u015far\u0131yor ama rezervasyonu orada tamamlatam\u0131yor. Misafir tarihleri i\u00e7in net fiyat\u0131 g\u00f6remedi\u011finde ya da \u00f6demeyi g\u00fcvenle yapamad\u0131\u011f\u0131nda oteli buldu\u011fu OTA\u2019ya geri d\u00f6n\u00fcyor; otel de kendi yaratt\u0131\u011f\u0131 talep i\u00e7in komisyon \u00f6d\u00fcyor. Bu rehberde rezervasyon mod\u00fcl\u00fcn\u00fcn ne oldu\u011funu, otellerin do\u011frudan rezervasyonu neden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131, hangi \u00f6zelliklerin \u00f6nemli oldu\u011funu ve T\u00fcrkiye\u2019deki otellerin de\u011ferlendirebilece\u011fi [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":149033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430],"tags":[],"class_list":["post-149032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-pazarlama"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/149032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=149032"}],"version-history":[{"count":4,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/149032\/revisions"}],"predecessor-version":[{"id":149042,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/149032\/revisions\/149042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/149033"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=149032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/categories?post=149032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/tags?post=149032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}