



{"id":1888,"date":"2018-09-06T17:46:53","date_gmt":"2018-09-06T17:46:53","guid":{"rendered":"https:\/\/blog.hotelrunner.com\/online-kanallarda-fiyat-esitligi-saglamak-neden-onemlidir\/"},"modified":"2025-12-16T17:08:05","modified_gmt":"2025-12-16T14:08:05","slug":"online-kanallarda-fiyat-esitligi-saglamak-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/hotelrunner.com\/tr\/blog\/satis-pazarlama\/online-kanallarda-fiyat-esitligi-saglamak-neden-onemlidir\/","title":{"rendered":"Online kanallarda fiyat e\u015fitli\u011fi sa\u011flamak neden \u00f6nemlidir?"},"content":{"rendered":"<p>Online sat\u0131\u015f kanallar\u0131n\u0131zdaki fiyat parite farkl\u0131l\u0131klar\u0131, online rezervasyon hacminizi olumsuz y\u00f6nde etkileyen fakt\u00f6rlerin ba\u015f\u0131nda gelir. Tesisinizdeki odalar\u0131n seyahat acentelerinde veya \u00fc\u00e7\u00fcnc\u00fc parti sat\u0131\u015f kanallar\u0131nda daha d\u00fc\u015f\u00fck \u00fccretle sat\u0131\u015fa sunulmas\u0131 s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z bir durumdur. Bu durumda kar marjlar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131z online kanallar, parite farkl\u0131l\u0131klar\u0131 sebebiyle tesisiniz i\u00e7in dezavantaja d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n<h2>Parite e\u015fitli\u011fi ni\u00e7in \u00f6nemlidir?<\/h2>\n<p>Oda fiyatlar\u0131n\u0131z\u0131, kendi web sitenizde ve di\u011fer direkt kanallar\u0131n\u0131zda seyahat acentelerinizden daha y\u00fcksek fiyatla sat\u0131\u015fa sundu\u011funuzda direkt rezervasyon alma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrm\u00fc\u015f olursunuz. Ayr\u0131ca misafirlerinizde di\u011fer kanallardan rezervasyon yapman\u0131n daha avantajl\u0131 oldu\u011fu y\u00f6n\u00fcnde bir alg\u0131 olu\u015fturarak g\u00fcven kayb\u0131na yol a\u00e7abilirsiniz.<\/p>\n<h2>Parite farklar\u0131 neden olu\u015fur?<\/h2>\n<p>Online seyahat acentesinin do\u011frudan kendi Extraneti \u00fczerinden olu\u015fturdu\u011fu kampanya ve indirim, sizin web sitenizde ge\u00e7erli olmayabilir.<\/p>\n<p>Tesisinizin online seyahat acentesinde hala etkin olan ama asl\u0131nda kullan\u0131mda olmayan bir oran kodu bulunuyor olabilir.<\/p>\n<p>Online seyahat acenteniz, teknik veya ba\u015fka sebeplere ba\u011fl\u0131 olarak kendilerine iletilen oran\u0131 g\u00fcncellememi\u015f olabilir. Bu oran, b\u00fct\u00fcn takvime ya da belirli co\u011frafi b\u00f6lgelere uygulan\u0131yor olabilir.<\/p>\n<p>Online seyahat acenteniz, tesisinizde kulland\u0131\u011f\u0131n\u0131zdan farkl\u0131 bir para birimi d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131 kullan\u0131yor olabilir.<\/p>\n<p>Online seyahat acenteniz taraf\u0131ndan toplu rezervasyonlara \u00f6zel oranlar belirlenmi\u015f ve bu rezervasyonlar \u00fc\u00e7\u00fcnce partilerin sat\u0131\u015f\u0131na sunulmu\u015f olabilir.<\/p>\n<p>HotelRunner Fiyat Parite ve Rekabet Takibi \u00f6zellikleri ile farkl\u0131 online sat\u0131\u015f kanallar\u0131ndaki fiyatlar\u0131n\u0131z\u0131 kontrol ederek olu\u015fabilecek herhangi bir parite fark\u0131n\u0131n kolayca \u00f6n\u00fcne ge\u00e7ebilirsiniz. HotelRunner \u00c7ift Y\u00f6nl\u00fc Kanal Y\u00f6neticisi sayesinde sat\u0131\u015f kanallar\u0131n\u0131z\u0131 e\u015f zamanl\u0131 besleyebilir, parite fark\u0131 riskini tamamen ortadan kald\u0131rabilirsiniz.<\/p>\n<p>Parite fark\u0131 riskini ortadan kald\u0131rmak i\u00e7in hemen <a title=\"HotelRunner Kay\u0131t Ol\" href=\"https:\/\/go.marketing.hotelrunner.com\/platform-sign-up-blog\">t\u0131klay\u0131n<\/a>, HotelRunner hesab\u0131n\u0131z\u0131 a\u00e7\u0131n ve online rezervasyon hacminizi geni\u015fletmeye ba\u015flay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sat\u0131\u015f kanallar\u0131n\u0131zdaki fiyat parite farkl\u0131l\u0131klar\u0131, online rezervasyon hacminizi olumsuz y\u00f6nde etkileyen fakt\u00f6rlerin ba\u015f\u0131nda gelir. Tesisinizdeki odalar\u0131n seyahat acentelerinde veya \u00fc\u00e7\u00fcnc\u00fc parti sat\u0131\u015f kanallar\u0131nda daha d\u00fc\u015f\u00fck \u00fccretle sat\u0131\u015fa sunulmas\u0131 s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z bir durumdur. Bu durumda kar marjlar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131z online kanallar, parite farkl\u0131l\u0131klar\u0131 sebebiyle tesisiniz i\u00e7in dezavantaja d\u00f6n\u00fc\u015f\u00fcr. Parite e\u015fitli\u011fi ni\u00e7in \u00f6nemlidir? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":133171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430],"tags":[],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-pazarlama"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":0,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/133171"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}