T\u00fcm d\u00fcnyada hen\u00fcz yeni say\u0131labilecek sa\u011fl\u0131k (health and wellness) turizmi sekt\u00f6r\u00fcnde, \u00f6zellikle son birka\u00e7 y\u0131ld\u0131r, g\u00f6zle g\u00f6r\u00fcl\u00fcr bir b\u00fcy\u00fcme ger\u00e7ekle\u015fiyor. Tayland, Amerika, Hindistan, Singapur, G\u00fcney Kore ve T\u00fcrkiye gibi \u00fclkeler d\u00fcnyan\u0131n pop\u00fcler sa\u011fl\u0131k turizmi merkezleri aras\u0131nda yer al\u0131yor.<\/p>\n
Bir \u00fclkenin d\u00fcnya sa\u011fl\u0131k turizmi merkezi say\u0131lmas\u0131na arac\u0131l\u0131k eden birden fazla kriter var. Bunlar\u0131n ba\u015f\u0131nda devlette ve \u00f6zel sekt\u00f6rde, yenilik\u00e7i sa\u011fl\u0131k yat\u0131r\u0131mlar\u0131n\u0131n varl\u0131\u011f\u0131 ile turizm altyap\u0131s\u0131n\u0131n g\u00fcc\u00fc geliyor. Di\u011fer belirleyici fakt\u00f6rler aras\u0131nda uluslararas\u0131 akreditasyona verilen \u00f6nem; kalite politikalar\u0131 ve \u00e7\u0131kt\u0131lar\u0131n \u015feffafl\u0131\u011f\u0131, farkl\u0131 \u00fclkelerden hasta\/ziyaret\u00e7i ak\u0131\u015f\u0131, uluslararas\u0131 d\u00fczeyde e\u011fitimli ve tecr\u00fcbeli personelin varl\u0131\u011f\u0131 ile kan\u0131tlanm\u0131\u015f uygulamalar ve geli\u015fmi\u015f t\u0131bbi teknolojiler ve tesislerin yeterlili\u011fini saymak m\u00fcmk\u00fcn.<\/p>\n
\u0130\u015fte rakamlar ve istatistiki tahminlerle, d\u00fcnyada ve \u00fclkemizde sa\u011fl\u0131k turizmi\u2026<\/p>\n
Bug\u00fcn eldeki verilerle sa\u011fl\u0131k turizminde k\u00fcresel pazar geni\u015fli\u011fini de\u011ferlendirmek, ne yaz\u0131k ki tam olarak m\u00fcmk\u00fcn de\u011fil. Sa\u011fl\u0131k turizmi kavram\u0131n\u0131n s\u0131n\u0131rlar\u0131n\u0131n net olmay\u0131\u015f\u0131 ve \u00fclke baz\u0131nda do\u011frulanabilir veri eksikli\u011fi, bu konudaki g\u00f6r\u00fc\u015f ayr\u0131l\u0131klar\u0131n\u0131n temel sebepleri aras\u0131nda yer al\u0131yor. Konuya \u201csa\u011fl\u0131k ve bak\u0131m ama\u00e7l\u0131 olarak bir ba\u015fka \u00fclkeyi ziyaret eden ve medikal turist olarak adland\u0131r\u0131labilecek ziyaret\u00e7iler\u201d a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ortalama 60 milyar Amerikan dolar\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fcnde bir pazar\u0131n varl\u0131\u011f\u0131ndan s\u00f6z etmek m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Y\u0131ll\u0131k ortalama 10 milyonun \u00fczerinde medikal turistin, ziyaret ba\u015f\u0131na 3 bin 500 \u2013 5 bin aras\u0131 harcama yapt\u0131\u011f\u0131 tahmin ediliyor.<\/p>\n
Sa\u011fl\u0131k turizmi pazar\u0131n\u0131n k\u00fcresel \u00f6l\u00e7ekte y\u0131ll\u0131k y\u00fczde 15-25 aras\u0131 bir h\u0131zda b\u00fcy\u00fcd\u00fc\u011f\u00fc d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. \u015eimdilik bu devasa b\u00fcy\u00fcmenin liderleri kuzey, g\u00fcneydo\u011fu ve g\u00fcney Asya \u00fclkeleri olsa da, di\u011fer \u00fclkelerde de tablo \u00e7ok farkl\u0131 de\u011fil. \u00d6rne\u011fin Almanya\u2019da bug\u00fcn i\u00e7in sa\u011fl\u0131k ve wellness alan\u0131nda hizmet veren 1.000\u2019den fazla sa\u011fl\u0131k ve g\u00fczellik oteli, 300\u2019\u00fcn \u00fczerinde \u015fifal\u0131 kapl\u0131ca ve i\u00e7me tesisi bulunuyor. 2014 y\u0131l\u0131 i\u00e7erisinde 1 milyondan fazla Amerikal\u0131 medikal turistin farkl\u0131 \u00fclkeleri ziyaret etmesi bekleniyor.<\/p>\n
Geride b\u0131rakt\u0131\u011f\u0131m\u0131z 2012 ve 2013 y\u0131llar\u0131nda, farkl\u0131 \u00fclkelerden \u00fclkemizi ziyaret eden ya\u015fl\u0131 ve hasta say\u0131s\u0131n\u0131n toplamda 500 binin \u00fczerinde oldu\u011fu tahmin ediliyor. Termal, medikal ve ileri ya\u015f turizmi olarak alt kategorilere ayr\u0131lan bu ziyaret\u00e7ilerin \u00f6nemli bir k\u0131sm\u0131 hastanelere ba\u015fvururken, geri kalanlar spa otelleri ve termal kapl\u0131calar gibi tesislerde konaklamay\u0131 tercih ediyor.<\/p>\n
T\u00fcrkiye\u2019nin \u00f6n\u00fcm\u00fczdeki 10 y\u0131ll\u0131k sa\u011fl\u0131k turizmi hedefleri aras\u0131nda y\u0131l\u0131nda 2 milyon yabanc\u0131 hasta ve 20 milyar dolar\u0131 d\u00f6viz girdisi var. T\u00fcrkiye Sa\u011fl\u0131k Turizmi Derne\u011fi\u2019nin payla\u015ft\u0131\u011f\u0131 bilgilere g\u00f6re \u00fclkemizin bu alandaki di\u011fer hedefleri aras\u0131nda \u015funlar yer al\u0131yor:<\/p>\n
D\u00fcnya n\u00fcfusunun ya\u015f ortalamas\u0131ndaki d\u00fc\u015f\u00fc\u015f, sa\u011fl\u0131k ve bak\u0131m hizmetlerindeki kaynak yetersizli\u011fi, geli\u015fmi\u015f \u00fclke toplumlar\u0131n\u0131 s\u0131n\u0131r \u00f6tesi sa\u011fl\u0131k \u00e7\u00f6z\u00fcmleri aray\u0131\u015f\u0131na itiyor. Bu alanda cazibe merkezleri olan \u00fclkeler sa\u011fl\u0131k turizmi alan\u0131ndaki hedeflerine b\u00fcy\u00fck yat\u0131r\u0131mlarla ilerliyorlar.<\/p>\n
Siz de geli\u015fen sa\u011fl\u0131k turizmi sekt\u00f6r\u00fcndeki f\u0131rsatlar\u0131 de\u011ferlendirmek, tesisinizin k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, oda ve fiyatlar\u0131n\u0131z\u0131 uluslararas\u0131 online sat\u0131\u015f kanallar\u0131na ve acentelere iletmek i\u00e7in HotelRunner<\/a> hizmetlerinden yararlanabilirsiniz. Dijital konaklama tesisi y\u00f6netim ve pazarlama platformu HotelRunner\u2019da hesab\u0131n\u0131z\u0131 bug\u00fcnden olu\u015fturun<\/a>, sat\u0131\u015flar\u0131n\u0131z\u0131 hemen art\u0131rmaya ba\u015flay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcm d\u00fcnyada hen\u00fcz yeni say\u0131labilecek sa\u011fl\u0131k (health and wellness) turizmi sekt\u00f6r\u00fcnde, \u00f6zellikle son birka\u00e7 y\u0131ld\u0131r, g\u00f6zle g\u00f6r\u00fcl\u00fcr bir b\u00fcy\u00fcme ger\u00e7ekle\u015fiyor. Tayland, Amerika, Hindistan, Singapur, G\u00fcney Kore ve T\u00fcrkiye gibi \u00fclkeler d\u00fcnyan\u0131n pop\u00fcler sa\u011fl\u0131k turizmi merkezleri aras\u0131nda yer al\u0131yor. Bir \u00fclkenin d\u00fcnya sa\u011fl\u0131k turizmi merkezi say\u0131lmas\u0131na arac\u0131l\u0131k eden birden fazla kriter var. Bunlar\u0131n ba\u015f\u0131nda devlette ve […]<\/p>\n","protected":false},"author":12,"featured_media":133332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[431],"tags":[],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sektor-trendleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/2802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=2802"}],"version-history":[{"count":0,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/2802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/133332"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=2802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/categories?post=2802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/tags?post=2802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}