Dijital d\u00fcnyada ba\u015far\u0131l\u0131 bir tesis pazarlamas\u0131 yapmak, her pazarlama kanal\u0131n\u0131 aktif olarak kullanmay\u0131 gerektiriyor. Potansiyel m\u00fc\u015fterilerin internette her an her yerde oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, tesis pazarlamas\u0131 i\u00e7in, web sitenizi, sosyal medyay\u0131, dijital reklamlar\u0131 ve e-posta pazarlamas\u0131n\u0131 aktif olarak kullanman\u0131n \u00f6nemi de ortaya \u00e7\u0131k\u0131yor.<\/p>\n
Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re internet kullan\u0131c\u0131lar\u0131 haftada yakla\u015f\u0131k 7,8 saatlerini e-postalar\u0131n\u0131 kontrol ederek ge\u00e7iriyor. Ayr\u0131ca 2017 y\u0131l\u0131 itibariyle d\u00fcnyadaki e-posta kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 4,9 milyara \u00e7\u0131kmas\u0131 bekleniyor. Bu rakamlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda potansiyel m\u00fc\u015fterilerinize ula\u015fmak i\u00e7in e-posta pazarlamas\u0131n\u0131 kullanman\u0131n olduk\u00e7a etkili bir yol oldu\u011funu s\u00f6ylemek yanl\u0131\u015f olmaz. Ancak g\u00fcnde \u00e7ok say\u0131da e-posta alan kullan\u0131c\u0131lar\u0131n gelen kutular\u0131nda fark edilir olmak i\u00e7in do\u011fru zamanlamayla g\u00f6nderim yapmak son derece \u00f6nemli.<\/p>\n
Peki tesisiniz hakk\u0131nda bilgilendirme yapt\u0131\u011f\u0131n\u0131z ya da kampanya bilgisi aktard\u0131\u011f\u0131n\u0131z e-postalar\u0131n\u0131z\u0131n okunma oran\u0131n\u0131 art\u0131rmak i\u00e7in hangi g\u00fcn ve saatlerde e-posta pazarlamas\u0131 yapmak daha uygun?<\/p>\n
Pazartesi: Haftan\u0131n en yo\u011fun ilk i\u015f g\u00fcn\u00fc<\/p>\n
Hafta sonu tatilinin ard\u0131ndan, ilk \u00e7al\u0131\u015fma g\u00fcn\u00fcnde \u00e7al\u0131\u015fanlar genellikle hafta sonu kontrol edemedikleri gelen kutular\u0131n\u0131 g\u00f6zden ge\u00e7irerek g\u00fcne ba\u015fl\u0131yorlar. Bir\u00e7ok e-posta aras\u0131ndan \u00f6ncelikle pazarlama i\u00e7erikli ve faydal\u0131 olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen e-postalar\u0131n silindi\u011fi biliniyor. Bu nedenle pazartesi g\u00fcnleri g\u00f6nderece\u011finiz e-postalar\u0131n di\u011fer e-postalar aras\u0131na kar\u0131\u015farak silinme olas\u0131l\u0131\u011f\u0131 y\u00fcksek.<\/p>\n
Hafta sonu: \u0130nternetten uzak ge\u00e7irilen zaman<\/p>\n
Hafta sonlar\u0131, \u00e7al\u0131\u015fan ki\u015filer i\u00e7in genellikle tatil ama\u00e7l\u0131 geziler, al\u0131\u015fveri\u015f ve ziyaretlerle ge\u00e7irilen bir zaman dilimidir. Bu nedenle bir\u00e7ok ki\u015fi hafta sonlar\u0131 g\u00f6nderilen e-postalar\u0131 kolayl\u0131kla g\u00f6zden ka\u00e7\u0131rabilir. \u00c7e\u015fitli e-posta kampanyalar\u0131ndan sonra yap\u0131lan analizler de hafta sonu g\u00f6nderilen e-postalar\u0131n a\u00e7\u0131lma oran\u0131n\u0131n olduk\u00e7a d\u00fc\u015f\u00fck oldu\u011funu g\u00f6steriyor.<\/p>\n
Hafta Ortas\u0131: E-posta pazarlamas\u0131 i\u00e7in en uygun zaman<\/p>\n
E-posta pazarlamas\u0131na ili\u015fkin yap\u0131lm\u0131\u015f bir\u00e7ok analiz; sal\u0131, \u00e7ar\u015famba ve per\u015fembe g\u00fcnleri g\u00f6nderilen e-postalar\u0131n a\u00e7\u0131lma oran\u0131n\u0131n daha y\u00fcksek oldu\u011funu belirtiyor. \u00d6zellikle hafta ortas\u0131nda saat 14.00\u2019den sonra g\u00f6nderilen e-postalar i\u015f yo\u011funlu\u011fu aras\u0131nda mola vermi\u015f ki\u015filer taraf\u0131ndan di\u011fer g\u00fcn ve saatlere k\u0131yasla \u00e7ok daha fazla okunuyor. \u0130\u015f yo\u011funlu\u011fu aras\u0131nda ilgi \u00e7ekici tatil, restoran ve organizasyon i\u00e7erikli e-postalar okuyucular taraf\u0131ndan en \u00e7ok ilgi g\u00f6sterilenler aras\u0131nda yer al\u0131yor.<\/p>\n
E-posta g\u00f6nderme s\u0131kl\u0131\u011f\u0131<\/p>\n
\u00c7ok s\u0131k g\u00f6nderilen e-postalar farkl\u0131 i\u00e7erikte de olsa kullan\u0131c\u0131lar taraf\u0131ndan ayn\u0131 bilgilerin tekrarlanmas\u0131 olarak alg\u0131land\u0131\u011f\u0131 i\u00e7in \u00e7ok daha az okunuyor. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re ayda 4\u2019ten az g\u00f6nderilen e-postalar\u0131n okunma oran\u0131n\u0131n, 4 ve daha fazla kez g\u00f6nderilen e-postalardan daha fazla oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n
E-posta pazarlamas\u0131 do\u011fru kullan\u0131ld\u0131\u011f\u0131nda tesis tan\u0131t\u0131m\u0131 yapmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in \u00e7ok etkili bir ara\u00e7 olabilir. HotelRunner <\/a>online rezervasyon ve do\u011frudan online sat\u0131\u015f gibi benzersiz \u00f6zelliklerinin yan\u0131 s\u0131ra tesisinizin her t\u00fcrl\u00fc tan\u0131t\u0131m\u0131 i\u00e7in de benzersiz se\u00e7enekler sunuyor. Gelin siz de hemen HotelRunner hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a> ve kazanmaya bug\u00fcnden ba\u015flay\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":" Dijital d\u00fcnyada ba\u015far\u0131l\u0131 bir tesis pazarlamas\u0131 yapmak, her pazarlama kanal\u0131n\u0131 aktif olarak kullanmay\u0131 gerektiriyor. Potansiyel m\u00fc\u015fterilerin internette her an her yerde oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, tesis pazarlamas\u0131 i\u00e7in, web sitenizi, sosyal medyay\u0131, dijital reklamlar\u0131 ve e-posta pazarlamas\u0131n\u0131 aktif olarak kullanman\u0131n \u00f6nemi de ortaya \u00e7\u0131k\u0131yor. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re internet kullan\u0131c\u0131lar\u0131 haftada yakla\u015f\u0131k 7,8 saatlerini e-postalar\u0131n\u0131 kontrol ederek […]<\/p>\n","protected":false},"author":8,"featured_media":625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-pazarlama"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":1,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"predecessor-version":[{"id":88672,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/2821\/revisions\/88672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/625"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}