Sizlere daha \u00f6nce konaklama sekt\u00f6r\u00fc i\u00e7in Facebook pazarlamas\u0131n\u0131n ne gibi f\u0131rsatlar sundu\u011fundan bahsetmi\u015ftik. Facebook ger\u00e7ekten de oteller i\u00e7in \u00e7ok \u00f6nemli bir pazarlama kanal\u0131 fakat bu kanal\u0131 ger\u00e7ek potansiyeline eri\u015febilecek \u015fekilde kullanabilmek belli seviyede bir bilgi ve tecr\u00fcbe gerektiriyor.<\/p>\n
Facebook sayfan\u0131z\u0131 do\u011fru bir \u015fekilde y\u00f6neterek m\u00fc\u015fterileriniz ile sa\u011fl\u0131kl\u0131 bir ileti\u015fim kurmak ad\u0131na i\u015finizi kolayla\u015ft\u0131racak baz\u0131 \u00f6nemli ipu\u00e7lar\u0131n\u0131 bu yaz\u0131da sizlerle payla\u015faca\u011f\u0131z. Fakat nas\u0131l hi\u00e7bir tesis di\u011ferinin bire bir ayn\u0131s\u0131 de\u011filse, Facebook pazarlamas\u0131nda t\u00fcm konaklama sekt\u00f6r\u00fc i\u00e7in ge\u00e7erli olabilecek do\u011frular olmad\u0131\u011f\u0131n\u0131 da unutmamak gerekiyor. HotelRunner olarak a\u015fa\u011f\u0131da sizlerle payla\u015faca\u011f\u0131m\u0131z ipu\u00e7lar\u0131n\u0131 se\u00e7erken m\u00fcmk\u00fcn oldu\u011fu kadar herkesin faydalanabilece\u011fi konulara a\u011f\u0131rl\u0131k vermeye \u00e7al\u0131\u015ft\u0131k.<\/p>\n
Bu genel bilgilerin d\u0131\u015f\u0131nda daha \u00f6zel konularla ilgili pek \u00e7ok bilgiyi de \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde sizlerle payla\u015faca\u011f\u0131z\u2026<\/p>\n
Her pazarlama faaliyetinde oldu\u011fu gibi Facebook pazarlamas\u0131nda da plan\u0131n\u0131z\u0131 en ba\u015ftan yapman\u0131zda b\u00fcy\u00fck fayda vard\u0131r. Bir takvim \u00fczerinde \u00e7al\u0131\u015farak ne s\u0131kl\u0131kla payla\u015f\u0131mlarda bulunaca\u011f\u0131n\u0131z\u0131, ne gibi i\u00e7erikler payla\u015faca\u011f\u0131n\u0131z\u0131, bunlar\u0131n haz\u0131rlanmas\u0131, yay\u0131nlanmas\u0131 ve takibinin kimin yapaca\u011f\u0131n\u0131 en ba\u015ftan belirleyin. Aksi takdirde sonradan hesapta olmayan konularla kar\u015f\u0131la\u015fabilece\u011finiz i\u00e7in hem \u00e7abalar\u0131n\u0131z\u0131n bo\u015fa gitme, hem de bu s\u00fcrede bo\u015f yere zaman harcama riski ile kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz.<\/p>\n
Facebook sayfan\u0131zda kullanaca\u011f\u0131n\u0131z kapak g\u00f6rseli, profil foto\u011fraf\u0131 kullan\u0131c\u0131lar\u0131n size dair g\u00f6recekleri ilk g\u00f6rsellerdir ve ilk izlenim \u00e7ok \u00f6nemlidir. Tesisinizin Facebook sayfas\u0131nda kullanaca\u011f\u0131n\u0131z kapak foto\u011fraf\u0131n\u0131n 851 piksel geni\u015fli\u011finden ve 315 piksel y\u00fcksekli\u011finden k\u00fc\u00e7\u00fck olmad\u0131\u011f\u0131na emin olun. Profil foto\u011fraf\u0131 i\u00e7inse 180\u00d7180 piksel ebatlar\u0131nda kare bir g\u00f6rsel se\u00e7in. Her iki g\u00f6rselinde kaliteli, tesisinizi temsil eden ve ilgi \u00e7ekici olmas\u0131na \u00f6zen g\u00f6sterin.<\/p>\n
Bununla beraber Facebook pazarlamas\u0131nda en y\u00fcksek etkile\u015fimini sa\u011flayan payla\u015f\u0131m t\u00fcr\u00fcn\u00fcn foto\u011fraflar oldu\u011funu da hesaba katmak gerekiyor. Bu nedenle payla\u015f\u0131mlar\u0131n\u0131zda m\u00fcmk\u00fcn oldu\u011fu kadar b\u00fcy\u00fck ve kaliteli g\u00f6rseller kullanmaya gayret edin.<\/p>\n
Facebook pazarlamas\u0131nda en s\u0131k d\u00fc\u015f\u00fclen hatalardan biri ne kadar s\u0131k payla\u015f\u0131mda bulunursa o kadar iyi sonu\u00e7 alaca\u011f\u0131n\u0131zd\u0131r. Tam aksine \u00e7ok fazla payla\u015f\u0131m insanlar\u0131n sizden daha h\u0131zl\u0131 s\u0131k\u0131lmas\u0131na ve sayfan\u0131z\u0131 be\u011fenmeyi b\u0131rakmas\u0131na neden olacakt\u0131r. \u00c7ok s\u0131k payla\u015f\u0131mda bulunmak yerine g\u00fcnde bir, hatta haftada 3 ile 5 aras\u0131nda payla\u015f\u0131m daha etkili olabilir. Fakat her bir payla\u015f\u0131m\u0131n \u00f6zenle haz\u0131rlanm\u0131\u015f ve ilgi \u00e7ekici olmas\u0131 i\u00e7in ekstra \u00e7aba harcay\u0131n.<\/p>\n
Genel olarak sosyal medyan\u0131n, \u00f6zellikle de Facebook pazarlamas\u0131n\u0131n en b\u00fcy\u00fck g\u00fcc\u00fc kullan\u0131c\u0131lar ile etkile\u015fim sa\u011flamas\u0131nda yatar. Kullan\u0131c\u0131lar sayfan\u0131za veya g\u00f6nderimlerinize yorum yapt\u0131\u011f\u0131nda, \u00f6zellikle de yorum olumsuzsa ge\u00e7 kalmadan yan\u0131t verin. Di\u011fer yandan e\u011fer insanlar sayfan\u0131za veya payla\u015f\u0131mlar\u0131n\u0131za yeterli say\u0131da yorum yapm\u0131yorlarsa sorular veya anketler ile onlar\u0131 bu y\u00f6nde te\u015fvik etmeniz faydal\u0131 olacakt\u0131r.<\/p>\n
Sosyal medya pazarlamas\u0131n\u0131n yaz\u0131l\u0131 olmayan kurallar\u0131ndan biri olan 80 \/ 20 kural\u0131, payla\u015f\u0131mlar\u0131n\u0131z\u0131n sadece y\u00fczde 20\u2019sinin do\u011frudan tesisinize dair sat\u0131\u015f veya pazarlamaya y\u00f6nelik payla\u015f\u0131mlarda bulunman\u0131z\u0131 \u00f6\u011f\u00fctler. Payla\u015f\u0131mlar\u0131n\u0131z\u0131n y\u00fczde 80\u2019i ise alan\u0131n\u0131zla ilgili e\u011flenceli, ilgi \u00e7ekici veya bilgilendirici niteliklere sahip ve kullan\u0131c\u0131lar ile s\u0131cak bir ba\u011f kurman\u0131z\u0131 sa\u011flayamaya y\u00f6nelik olmal\u0131d\u0131r.<\/p>\n
T\u00fcm bu ipu\u00e7lar\u0131n\u0131n \u00e7er\u00e7evesinde art\u0131k tesisinizin Facebook sayfas\u0131n\u0131 \u00e7ok daha faydal\u0131 bir \u015fekilde y\u00f6netebilece\u011finize inan\u0131yoruz. Sayfan\u0131z\u0131 y\u00f6netmek ile ilgili di\u011fer t\u00fcm konular i\u00e7in de bir numaral\u0131 yard\u0131mc\u0131n\u0131z olan HotelRunner\u2019\u0131 kullanabilirsiniz. E\u011fer halen olu\u015fturmad\u0131ysan\u0131z \u015fimdi birka\u00e7 saniyenizi ay\u0131r\u0131n ve HotelRunner hesab\u0131n\u0131z\u0131 olu\u015fturarak<\/a> bir an \u00f6nce siz de sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmaya ba\u015flay\u0131n\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" Sizlere daha \u00f6nce konaklama sekt\u00f6r\u00fc i\u00e7in Facebook pazarlamas\u0131n\u0131n ne gibi f\u0131rsatlar sundu\u011fundan bahsetmi\u015ftik. Facebook ger\u00e7ekten de oteller i\u00e7in \u00e7ok \u00f6nemli bir pazarlama kanal\u0131 fakat bu kanal\u0131 ger\u00e7ek potansiyeline eri\u015febilecek \u015fekilde kullanabilmek belli seviyede bir bilgi ve tecr\u00fcbe gerektiriyor. Facebook sayfan\u0131z\u0131 do\u011fru bir \u015fekilde y\u00f6neterek m\u00fc\u015fterileriniz ile sa\u011fl\u0131kl\u0131 bir ileti\u015fim kurmak ad\u0131na i\u015finizi kolayla\u015ft\u0131racak baz\u0131 \u00f6nemli […]<\/p>\n","protected":false},"author":8,"featured_media":1077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[432],"tags":[],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipuclari-puf-noktalar"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/comments?post=3060"}],"version-history":[{"count":0,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/posts\/3060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/media?parent=3060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/categories?post=3060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelrunner.com\/tr\/wp-json\/wp\/v2\/tags?post=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}