Sales & Marketing

The increasing usage of Internet has gradually reduced the use of brochures and promotional hotel booklets. Hotel customers are now...

Rıza Kaynak January 9, 2014

One of the key elements of the social networking realm, Facebook provides many additional benefits for property owners as well...

Rıza Kaynak January 7, 2014

In the accommodation industry, where competition is tough, independent properties represent the calmer aspect of the industry. Consisting mostly of...

Cihan Coşkuntuncel December 19, 2013

Pinterest’s role in hotel marketing is getting bigger. Previously, we mentioned Pinterest, which offers peerless methods for you to promote...

Rıza Kaynak December 13, 2013

Currently, there is a large number of accommodation options in many places where guests travel to, which makes it difficult...

Cihan Coşkuntuncel December 6, 2013

Backlink, which is one of the most effective ways to receive inbound traffic for  your property’s website, is a term...

Rıza Kaynak December 4, 2013

The Internet has penetrated into all aspects of our lives, such that it has become inevitable for businesses to be...

Rıza Kaynak November 22, 2013

Facebook is the most populous social network on the Internet with more than 1 billion users. The number of channels...

Cihan Coşkuntuncel November 18, 2013

Which factors have an impact on the decision of a guest when he/she chooses a hotel? The answer to this...

Cihan Coşkuntuncel November 15, 2013

The competition in the accommodation industry has become fiercer than ever. Vying for the same guests at the same time,...

Cihan Coşkuntuncel November 6, 2013

In our digital era, the influence of online travel agencies, or popularly OTAs, is significantly increasing. On the one hand,...

Cihan Coşkuntuncel October 30, 2013

What is an OTA in travel? Online travel agencies, known as OTAs in tourism, are the most popular method of...

Cihan Coşkuntuncel September 25, 2013