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Guest Relationship Management (GRM)

Build stronger connections with your guests

Engage with your guests in their preferred language and stay connected before, during, and after their stay with automated, personalized emails.

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Why choose HotelRunner Guest Relationship Management?

Our platform is designed to simplify complex processes so you can stay ahead of the competition and focus on growing your business. Explore how Guest Relationship Management makes it happen.

Seamless guest engagement
Seamless guest engagement

Connect effortlessly with guests at every stage of their journey through automated, multilingual emails. Enhance their experience and strengthen your relationship with timely and relevant communications.

Customizable communication flows
Customizable communication flows

Tailor your email schedules to match each guest's unique needs. From booking confirmations to personalized recommendations, create a bespoke experience that resonates with every individual.

Insightful performance tracking
Insightful performance tracking

Monitor the effectiveness of your communication strategy with detailed analytics. Track open rates, engagement levels, and conversion metrics to continually refine your approach and maximize impact.

Improved guest loyalty and revenue
Improved guest loyalty and revenue

Drive repeat bookings and foster long-term loyalty by maintaining meaningful interactions. Personalize offers and incentives based on guest preferences and behaviors to enhance satisfaction and encourage return visits.

Guest engagement

Stay connected at every stage of their journey

Keep your guests engaged with timely, automated emails that enhance their experience from reservation to post-stay. Turn every interaction into an opportunity to connect, convert, and build lasting relationships.

Guest Relationship Management
Guest Relationship Management
Communication flows

Tailor your messages for every guest

Design custom email schedules for each stage of the guest journey—post-booking, pre-arrival, in-house, and post-stay. Make every guest feel special with multilingual, personalized emails that reflect their preferences and needs.

  • Offer tailored services like airport transfers, room upgrades, and local recommendations.
  • Encourage OTA guests to share direct contact details for future loyalty programs.
  • Strengthen guest relationships to drive repeat bookings and long-term loyalty.
Targeted communication

Reach the right guests with the right message

Segment your audience by booking channel, country, and more. Craft personalized content in multiple languages, and monitor the performance of each email to optimize your engagement strategy.
Guest Relationship Management

Enhance your property management
with connected solutions

Expand your capabilities, simplify operations, and maximize your property’s potential with powerful products designed to work seamlessly together.

Enhance your property management with connected solutions

Expand your capabilities, simplify operations, and maximize your property’s potential with powerful products designed to work seamlessly together.

Guest Relationship Management Property Management System
Guest Relationship Management Booking Engine
Guest Relationship Management Website
Guest Relationship Management Channel Manager
Guest Relationship Management Metasearch
Guest Relationship Management Payments

Frequently asked questions

GRM helps you build stronger, more personalized connections with your guests by storing and organizing guest data, preferences, and booking history. With this information, you can create personalized experiences, tailor offers, and engage guests more effectively before, during, and after their stay. This level of attention not only improves guest satisfaction but also encourages repeat bookings.

Yes, with HotelRunner’s GRM, you can automate key guest interactions, such as sending welcome emails, check-in reminders, post-stay surveys, and special offers. You can set these communications to trigger automatically based on guest behavior, ensuring timely and consistent engagement that enhances their experience without adding to your workload.