Long-Term, Sustainable Growth: Çam Hotel Thermal Resort & Spa Convention Center
Türkiye
Türkiye As one of Türkiye’s pioneering destinations in thermal tourism, Çam Hotel Thermal Resort & Spa Convention Center has long stood out with its strong brand reputation, high service quality, and health-focused hospitality experience. As competition in the digital landscape intensified, the property chose to move beyond its traditional positioning and partnered with HotelRunner Elite to adopt a renewed digital identity for the modern era.
Over the past two years, this collaboration has gone far beyond strengthening digital presence. The hotel significantly increased direct bookings, optimized revenue management, and achieved strong momentum in international markets.
How the Transformation Began
The hotel’s digital transformation journey started with identifying several key areas for improvement:
- Inconsistent rate parity across sales channels
- Lack of a strong direct booking infrastructure on the website
- Limited visibility and accessibility across online sales channels
- Restricted capacity for automated pricing and market data utilization
With its data-driven consultancy approach and advanced technology, HotelRunner Elite developed a tailored roadmap and strategic action plan to address each of these challenges.
Strategic Gains with HotelRunner Elite Consultancy
Dynamic Pricing Driving ADR and Revenue Growth
The hotel’s pricing strategies were fully restructured by the HotelRunner Elite Team. During periods of increased demand, data-backed price adjustments based on competitor analysis were successfully implemented. Elite consultants strengthened the hotel’s decision-making processes through market monitoring, competitive benchmarking, and demand forecasting.
By maintaining competitive pricing during high-demand periods, the hotel increased both occupancy and average room rates. ADR rose by up to 150 percent, while USD-based revenues grew 3.5 times.
Restructuring Channel Performance
Content gaps and rate parity issues across international sales channels, particularly Booking.com and Expedia, were resolved with HotelRunner Elite’s strategic support.
- Rate parity was restored
- Content and pricing were optimized
- Channel-specific promotions were launched
Visibility across international channels increased rapidly, leading to reservation growth of up to 635 percent from these platforms.
A Breakthrough in Direct Bookings
With the user-friendly interface and virtual POS integration of the HotelRunner Booking Module, exclusive campaigns for direct sales were launched. Installment payment options were also introduced.
Direct bookings via the website increased by more than 90 percent, while installment-based reservations accounted for 10.55 percent of total bookings.
Remarkable Growth in Room Nights
Through optimized pricing, campaign management, and channel strategies implemented with HotelRunner Elite consultancy, the hotel achieved a significant increase in total room nights. Strategic price updates and improved parity during peak demand periods enabled higher ADR and contributed directly to profitability.
Total room nights increased by 115 percent. Higher occupancy levels and longer booking lead times strengthened revenue performance, resulting in increased revenue per room and more stable sales strategies overall.
Significant Reduction in Cancellation Rates
In line with pricing and campaign strategies developed with HotelRunner Elite consultants, the share of non-refundable rate plans was increased to secure revenue and improve booking quality.
Cancellations decreased by 67 percent. Seventy percent of reservations were made under non-refundable, guaranteed conditions. This improvement not only protected revenue but also enabled more accurate operational planning.
"HotelRunner Elite has given us a significant competitive advantage in a highly competitive tourism market. Managing prices dynamically, increasing our visibility across platforms, and responding to reservations quickly have made us more accessible and trustworthy in the eyes of our guests"
Ready to Start Your Global Growth Journey?
With HotelRunner Elite, receive tailored consultancy for your property, increase your visibility through data-driven strategies, and maximize your revenue potential.
- Personalized pricing and campaign recommendations
- Channel management and rate parity support
- Dedicated strategies to grow direct bookings
- Conversion rate optimization and strategic analysis
Request a private meeting today to discover HotelRunner Elite and start writing your own success story.
