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How Çamlık 87 Hotel Increased Early Bookings by 80%

Çamlık 87 Hotel logo
Property type Boutique coastal hotel
Number of units 50
Location Türkiye flag Türkiye
Property type Boutique coastal hotel
Number of units 50
Location Türkiye flag Türkiye

Introduction

Located in Ayvalık, Çamlık 87 Hotel is a 50-room boutique hotel that optimized its early booking strategy by joining HotelRunner Elite. By extending the time between booking and stay by 80%, the hotel maximized its revenues.

Previously, the property believed early bookings could create uncertainty. This perspective changed thanks to Elite’s strategic consultancy, dynamic pricing, and channel management solutions. In collaboration with Elite, the hotel quickly implemented a strong and effective response to this challenge.

Time between booking and stay:
80% increase
Cancellation rate:
65% decrease

"After switching to Elite, our perspective on early bookings changed completely. Seeing our occupancy before the high season started made planning easier and secured our revenues. "

Uğur Berk
Property Owner

Challenges and Solutions

High cancellation rates
High cancellation rates were creating uncertainty in revenue management and negatively impacting profitability. This highlighted the need for more robust pricing and payment strategies.
Solution

Cancellation rates decreased through HotelRunner Insights reports and analytics.

Difficulty expanding into different markets

The property struggled to reach new markets and relied on a limited number of sales channels.

Solution
Direct bookings increased with Direct Plus. With the Channel Manager, the hotel managed 15 global sales channels from a single screen, achieving greater market diversity.

Results

At Çamlık 87 Hotel, the time between booking and stay increased by 80%. Previously cautious about early bookings due to underwhelming results, the property optimized its reservation flow with process management support.

Cancellation rates dropped by 65%. By combining accurate pricing strategies with the Competitor Analysis tool and implementing a non-refundable rate plan, the hotel established a solid and sustainable sales strategy.

You can also navigate changing market conditions successfully and overcome challenges with HotelRunner Elite.

Join the privileged world of HotelRunner Elite and increase your profitability.

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