Elite Hotel İstanbul Airport

Property type Airport Hotel

Number of units 110

Location

Türkiye

Introduction

Elite Hotel Istanbul Airport, which started working with HotelRunner Elite, achieved clear and measurable improvements in its sales performance within just 4 months. In a market characterized by short stays, price-sensitive guests, and intense competition, standing out depends on offering the right price at the right time and strengthening direct sales. This process clearly demonstrates how quickly the right strategy and consultancy can create impact.

Success in Numbers

Direct sales channels:

Increase of over 3x

Reservations driven by Google via Direct Plus*:

Nearly 3x growth

Main sales channels:

28% growth

These results show that even in a highly competitive and fast decision-making segment such as airport hotels, strong performance can be achieved in a short time with the right strategy.

*HotelRunner Direct Plus is a solution that increases direct bookings through meta search marketing. By listing your property on meta search channels such as Google, trivago, and Neredekal.com with a single click, it strengthens your online visibility and helps maximize your direct revenue potential.

Where We Started

Within the scope of the collaboration, the key issues affecting the property’s sales performance were identified:

Inability to determine the right pricing based on demand and location in a highly competitive environment

A strict cancellation policy that reduced sales

Lack of a clearly defined sales and promotion strategy

Direct bookings via the website performing below potential

How HotelRunner Elite Fueled the Transformation?

Key Initiative

Demand and Position-Based PricingThe HotelRunner Elite Team developed a season and demand-based pricing model tailored to the dynamic nature of an airport hotel. The pricing strategy was restructured based on competitor analysis and real-time demand data.

Outcome

Positioning in the market with the right price at the right time was achieved, and sales performance gained momentum in a short period.

Key Initiative

Making the Cancellation Policy More FlexibleThe existing cancellation policy, which directly impacted sales, was analyzed and replaced with a more flexible model.

Outcome

This change became a strong preference factor for guests and led to a noticeable increase in conversion rates.

Key Initiative

Channel-Based Promotion and Sales StrategyThe previously unclear sales approach was transformed into a holistic structure with HotelRunner Elite consultancy.

Channel-based promotions were created
Visibility on major sales channels was increased
Website-specific campaigns were designed

Outcome

While significant growth was achieved in major sales channels, the most remarkable increase occurred in direct bookings.

Key Initiative

Rapid Growth in Direct BookingsWith promotions specifically designed for the website, direct sales channels were placed at the center of the strategy.

Outcome

Within just 4 months, a rapid and sustainable increase in direct bookings via the website was achieved.

"The results we achieved in a short time have been extremely satisfying. We often say, ‘We wish we had started working with HotelRunner Elite before the season began.’ The fact that Elite can deliver efficiency even during the low season clearly demonstrates how sustainable the structure it offers is."

Cihat Peker, General Manager

Elite Hotel Istanbul Airport

The Elite Approach That Makes the Difference

Throughout the process, the property received not only technical support but also proactive and guiding consultancy in critical areas such as pricing, campaign design, and channel strategies. Decision-making processes were analyzed and managed together with the Elite Team.