Metasearch is a search engine that shows travelers room rates and hotel listings giving them the opportunity to compare and book. Google and trivago are some of the most popular metasearch platforms among travelers.

With a metasearch engine, guests can compare prices, availability, and features of properties or destinations. By using metasearch engines such as Google and trivago, you can benefit from their massive network, drive traffic to your website, and boost your direct bookings.

A metasearch engine can elevate your visibility above competitors, allowing you to reach your target audience more effectively while reducing marketing costs. It also provides a competitive edge by showing your property to a broader audience.

Hotels should look for a metasearch solution that boosts global visibility and simplifies campaign management with a unified plan. Key features should include flexible promotions that automatically optimize offers, direct connections with guests, cost-effective performance-based pricing, and strategic placements that maximize exposure and drive direct bookings to make marketing efficient, targeted, and results-driven.

Direct Plus is a service that brings metasearch engines under one plan aiming to increase your direct bookings. It simplifies listing your property in metasearch platforms with its unified platform and improves your visibility so that you can attract targeted guests from around the world.

There are no additional payments for each of these metasearch platforms. By subscribing to Direct Plus you can showcase your property on both Google and trivago.

Direct Plus operates on a commission-per-stay (CPS) model, meaning you only pay for completed stays; not clicks, cancellations, or no-shows. This performance-based structure ensures your budget is spent only on actualized bookings, making your metasearch investment both transparent and cost-efficient.