Discover the hospitality industry trends

Pinterest can drive bookings, but only if you track it. Here’s how hotels can measure success.

Rıza Kaynak November 20, 2013

With over a billion users, Facebook is a massive marketplace, but do you know the exact steps to place effective ads?

Cihan Coşkuntuncel November 18, 2013

TripAdvisor’s TripConnect promises to disrupt the rules of hotel marketing, what makes it such a game changer?

Cihan Coşkuntuncel November 13, 2013

OTAs can boost visibility but also cut into profits, when was the last time you really checked your strategy?

Cihan Coşkuntuncel October 30, 2013

Smart tech is reshaping hospitality, are your employees prepared to adapt, or are they being left behind?

Cihan Coşkuntuncel October 21, 2013

Travel today has five distinct stages, dreaming, planning, booking, experiencing, and sharing. Are you present in all of them?

Rıza Kaynak October 10, 2013

Today’s travelers aren’t like yesterday’s. What do next-gen hotel guests expect that traditional guests didn’t?

Cihan Coşkuntuncel October 7, 2013

Hotel marketing is evolving faster than ever, which seven trends could define your property’s success this year?

Rıza Kaynak October 4, 2013

Smartphones are everywhere, but how exactly are they transforming guest behavior in the accommodation industry?

Rıza Kaynak September 27, 2013

OTAs dominate online bookings, but do you really know how they work, or how to make them work for you?

Cihan Coşkuntuncel September 25, 2013

Can your social media activity boost your hotel’s SEO rankings, or is it just hype?

Rıza Kaynak September 19, 2013

Guests expect receptionists to have all the answers, but do yours know these 10 critical questions by heart?

Rıza Kaynak September 16, 2013