Discover the hospitality industry trends

Sales & Marketing

What is trivago? A Metasearch Guide to Increasing Bookings

Metasearch continues to grow in popularity every year and remains one of the key platforms where guests make their hotel decisions. Hotels that aren’t visible on metasearch risk losing significant demand simply because they’re missing one of the most critical touchpoints in the guest journey. Not being listed on metasearch doesn’t just mean lower visibility. […]

January 27, 2026