Discover the hospitality industry trends

Why does content marketing matter for OTAs? See how the right stories can turn browsers into loyal guests.

Facebook ads promise results, but how effective are they for hotels? Learn to target smarter and sell more.

Social media reshapes how travelers choose, book, and review hotels. But is all this information helping or overwhelming the industry?

From Switzerland to India, discover which 10 hotels made it to the top of TripAdvisor’s global rankings, and why guests can’t stop raving.

Are little extras like spa access, transfers, or welcome gifts the real reason guests come back? See how add-ons drive satisfaction.

What do guests remember most after their stay, luxury rooms, food, or something else entirely? Research reveals surprising answers.

With so many hotels on Facebook, how can yours stand out? Explore clever strategies that actually capture attention and bookings.

If you had to choose, would you invest in SEO or SEM for your travel agency? The real answer may not be so obvious.

Think your hotel’s SEO is solid? You might be making costly mistakes that keep you off travelers’ search results.

Do men and women book hotels for the same reasons, or do they look for completely different things? Find out the key differences.

OTAs transformed the travel industry, but are they still as powerful today as they were in the 2000s?

Winning new guests is hard. Keeping them is harder. What does it really take to create loyalty in hospitality?