Discover the hospitality industry trends

From Switzerland to India, discover which 10 hotels made it to the top of TripAdvisor’s global rankings, and why guests can’t stop raving.

Rıza Kaynak April 9, 2014

Are little extras like spa access, transfers, or welcome gifts the real reason guests come back? See how add-ons drive satisfaction.

Rıza Kaynak April 1, 2014

What do guests remember most after their stay, luxury rooms, food, or something else entirely? Research reveals surprising answers.

Rıza Kaynak March 31, 2014

With so many hotels on Facebook, how can yours stand out? Explore clever strategies that actually capture attention and bookings.

Rıza Kaynak March 27, 2014

If you had to choose, would you invest in SEO or SEM for your travel agency? The real answer may not be so obvious.

Rıza Kaynak March 21, 2014

Think your hotel’s SEO is solid? You might be making costly mistakes that keep you off travelers’ search results.

Rıza Kaynak March 12, 2014

Do men and women book hotels for the same reasons, or do they look for completely different things? Find out the key differences.

Rıza Kaynak February 24, 2014

OTAs transformed the travel industry, but are they still as powerful today as they were in the 2000s?

Cihan Coşkuntuncel February 18, 2014

Winning new guests is hard. Keeping them is harder. What does it really take to create loyalty in hospitality?

Rıza Kaynak February 17, 2014

From mobile check-in to smart rooms, are you using the right tech to boost your hotel’s revenue?

Rıza Kaynak January 15, 2014

The brochure is dead. The Value Pyramid is in. But what is it, and how can it increase your hotel’s bookings?

Rıza Kaynak January 9, 2014

Two internet giants teamed up, what does the TripAdvisor-Bing partnership really mean for hotels?

Cihan Coşkuntuncel January 6, 2014