Sales & Marketing

Nowadays, reputation management is becoming more and more important for the accommodation industry, where competition is always fierce. Rapid transmission of...

Cihan Coşkuntuncel September 25, 2014

Facebook, one of the most effective tools for your hotel’s social media marketing activities, holds a significant potential with over...

Cihan Coşkuntuncel August 21, 2014

Accepting online bookings and making direct online sales are the top priority for any property wanting to increase their income....

Rıza Kaynak August 12, 2014

Having 150 million active users, of which 50 percent are daily visitors, Google Plus is among the key tools for...

Rıza Kaynak August 8, 2014

Social media is highly crucial in that it introduces interaction among users and therefore takes marketing to an entirely new...

Cihan Coşkuntuncel August 6, 2014

Deciding on which social media channel to use and how to use it is among the biggest issues encountered when...

Rıza Kaynak July 18, 2014

In the summer season 2014, properties have already begun to develop their digital marketing budget for the next year. Properties...

Rıza Kaynak July 11, 2014

The competition in the traditional marketing industry is now raging in the digital world as technology develops. Aiming to access...

Rıza Kaynak July 9, 2014

Planning successful marketing activities for properties in the digital platform requires using each and every marketing channel actively. Considering that there...

Cihan Coşkuntuncel June 25, 2014

Many travel agencies, aware that travel planning and booking are made mostly through the Internet in our era, have begun...

Rıza Kaynak June 20, 2014

Used particularly by boutique hotel owners and managers in recent years, the term “concept hotel” is generally associated only with...

Rıza Kaynak June 19, 2014

In the past few years, Ramadan coincides with summer, which requires properties to make some special preparations for this month....

Cihan Coşkuntuncel June 17, 2014