Sales & Marketing

If you had to choose, would you invest in SEO or SEM for your travel agency? The real answer may not be so obvious.

Sales & Marketing

Think your hotel’s SEO is solid? You might be making costly mistakes that keep you off travelers’ search results.

Sales & Marketing

The brochure is dead. The Value Pyramid is in. But what is it, and how can it increase your hotel’s bookings?

Sales & Marketing

Pinterest’s Place Pins could change how travelers plan trips, will your hotel benefit?

Sales & Marketing

Backlinks are still king for SEO, but how do hotels actually get them?

Sales & Marketing

A social media presence is easy. A winning strategy isn’t. What 12 steps do hotels need to get it right?

Sales & Marketing

With over a billion users, Facebook is a massive marketplace, but do you know the exact steps to place effective ads?

Sales & Marketing

OTAs can boost visibility but also cut into profits, when was the last time you really checked your strategy?

Sales & Marketing

OTAs dominate online bookings, but do you really know how they work, or how to make them work for you?

Sales & Marketing

Google+ may not rival Facebook, but could it still give your hotel a hidden edge in marketing?

Sales & Marketing

In a digital-first world, do phone reservations still matter, and how can hotels increase them?

Sales & Marketing

Hotel marketing errors cost real money, are you making these common mistakes without realizing it?