Working with HotelRunner since 2022 and part of the HotelRunner Elite program since July 2025, Belconti Resort Hotel grew its revenue from managed channels 12x year over year together with the Elite team. For a 596-room hotel that has welcomed guests in the heart of Belek for 29 years, standing out in a highly competitive region comes down to analyzing competitors accurately, positioning rates in balance with demand, and staying visible on online channels. This process clearly shows how consultancy built on data-driven strategy and continuous communication can deliver strong results for a large-scale resort hotel.
Strong Results by the Numbers
Revenue from channels managed with HotelRunner Elite:
12x increase year over year
Room revenue:
12% growth
Average length of stay:
18% increase
Average lead time between booking and check-in:
62.3% increase
These results show that in a highly competitive market, the right strategy can drive channel revenue growth alongside earlier and longer bookings.
Starting Point
As part of the partnership, the key issues affecting the hotel’s sales performance were identified:
Online channels had not delivered the targeted bookings for a long time
Rates needed to be positioned correctly against competitors and demand in a highly competitive market
Visibility on the main sales channels was limited
Channel-level performance was not analyzed regularly
How HotelRunner Elite Drove the Transformation
Action
Season Plan and Early Booking Strategy
A season plan tailored to the hotel was created together with the HotelRunner Elite team. Rates were kept balanced during the winter months, and early booking campaigns were launched.
Result
Bookings started coming in earlier, and the average lead time between booking and check-in increased by 62.3%.
Action
Competitor Analysis and Demand-Based Pricing
Competitor rates in the region were analyzed regularly. Rates were positioned in balance with shifts in the hotel’s own occupancy forecasts and unsold dates.
Result
The hotel secured a strong competitive position. Revenue from managed channels grew 12x year over year, while room revenue rose by 12%.
Action
Channel-Based Performance and Campaign Strategy
Every channel capable of generating bookings was evaluated based on performance data.
Channel-level performance reviews were launched
New channel connections were set up
Performance-based campaigns were designed
Result
The booking flow from various online channels grew stronger, and the gains quickly picked up pace.
Action
Increasing Visibility on Sales Channels
Hotel-specific optimizations were made on the sales channel.
Result
The hotel climbed to the top rankings and attracted a strong flow of bookings from a range of markets.
"I definitely recommend them. First of all, they are the best at what they do. They support and guide us as if they were part of our own team. The most valuable thing for us is working with an experienced team that reviews our data based on our hotel’s performance and stays in constant communication with us."
Mahmut Özmen, Sales and Marketing Manager
Belconti Resort Hotel
The Elite Approach That Made the Difference
Throughout the process, the hotel worked with an experienced team that regularly reviewed performance data and stayed in constant communication. Critical decisions, from the season plan and pricing to channel connections and performance-based campaigns, were made together with the Elite team. Reachable whenever needed, the team responded quickly to every question, even during high season.
Competitive Advantage Gained
With HotelRunner Elite, the hotel:
Achieved a balanced rate position in a highly competitive market by accurately analyzing competitor rates
Climbed to the top rankings on Booking.com, increasing its visibility across different markets
Moved its bookings to an earlier period through early booking campaigns