How Ontur Hotels rapidly increased revenue and sales with HotelRunner Elite
Türkiye
Türkiye Introduction
"Before working with HotelRunner Elite, we faced challenges in pricing, strategy development, availability management, and monitoring competing properties in our area. With HotelRunner Elite, we gained speed and the ability to take a leading position in our region.
We strongly recommend HotelRunner Elite to all hotels that want to closely follow the market and be effective in the B2C space."
Challenges and Key Initiatives
Before joining HotelRunner Elite, Ontur Hotels faced several key challenges:
- Sustaining revenue growth
- Expanding market and sales channel diversity
- Adapting to fast and frequently changing market conditions
- Standing out in an increasingly competitive environment
Through management and organizational awareness initiatives, a predictable, sustainable, and measurable growth framework was established. Decision-making and execution processes were accelerated, enabling greater agility. For the hotel chain, which was struggling to adapt to rapidly changing market dynamics, HotelRunner Elite delivered strategic consulting and project management, revenue-enhancing practices, and data-driven analytical solutions.
Â
Key initiatives included:
- Conversion rate optimization
- Rate parity management
- Promotion and campaign execution
- AI-powered and data-driven pricing strategies
Results
Banu Arat Timuçin summarizes the partnership between HotelRunner Elite and Ontur Hotels in three words: Accessible, dynamic, and sincere.
At a time when competing properties in the region were operating with low occupancy rates, Ontur Hotels achieved up to a fourfold increase in conversion rates, an average 40% growth in online sales volume, and up to a 90% increase in direct bookings. In addition, average daily rates increased by up to 70%. As a result of this partnership, forward bookings rose by as much as 35%.
Discover a faster, more profitable, and truly differentiated experience with HotelRunner Elite.
